"Nije ljubav stvar" (Serbian Cyrillic: Није љубав ствар, Lit: Love is not an Object) is a song by Serbian singer Željko Joksimović and yet another one of his well-known Balkan Ballads. It was the Serbian entry in the Eurovision Song Contest 2012 in Baku and finished in third place.
The lyrics were written by Marina Tucaković and Miloš Roganović, while the song was composed by Joksimović.
The song was Joksimović's second time performing at the Eurovision Song Contest; the first time, in 2004, he placed second overall for Serbia and Montenegro with the song Lane Moje. It was also his third finish in the top three as a composer, having composed both Lane Moje and Hari Mata Hari's song Lejla, which placed third in 2006.