Given a limited release of 3000 pairs on April 6, 2009, the Air Yeezy had a suggested retail cost of US$275 (which were subsequently sold at prices as high as $2750 due to limited quantities).
Following a series of high-profile teases of the shoe (including rapper Jay Z exclaiming "Shoutout to my Yeezys, Yeezy 2s" during a March 2012 SXSW performance), Nike announced the Air Yeezy II sneaker on May 29, 2012.
Amid wide anticipation, the shoe was released with 500 of each color way on June 9, 2012. While sold for a retail price of $250, the shoe gained notoriety for its wildly inflated resale value of $2,750.00. The Air Yeezy II featured two premier color ways Solar Red, and Pure Platinum, and a third color way of the Air Yeezy II shoes, dubbed the "Red Octobers", are due to release in late 2013 or early 2014. Many replicas or "fakes" of these shoes have been seen, even on celebrities. Due to the insecurity of the Nike factories, some people (although very few) have received authentic pairs (from the factories) before the official release. These pairs are being sold for around US$6000. After Kanye's recent sneaker deal with Adidas in November 2013, many people are doubting an official release of this all-red colorway, even though they are in production and Kanye has worn them many times, including at Yeezus Tour concerts.