On April 6, 2009, the Air Yeezy had a suggested retail cost of US$275 (which were subsequently sold at prices as high as $2750 due to limited quantities).
Following a series of high-profile teases of the shoe (including rapper Jay Z exclaiming "Shoutout to my Yeezys, Yeezy 2s" during a March 2012 SXSW performance), Nike announced the Air Yeezy II sneaker on May 29, 2012.
Amid wide anticipation, the shoe was released with 5000 of each color way on June 9, 2012. While sold for a retail price of $250, the shoe gained notoriety for its wildly inflated resale value of $2,750.00. The Air Yeezy II featured two premier color ways, Solar Red, Pure Platinum, and a third color way of the Air Yeezy II shoes, dubbed the "Red Octobers", which underwent a surprise release on February 9th, 2014.