Nike Total 90
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Nike Total 90 is a brand of Nike sportswear and equipment first introduced in 2000, and specifically designed to be used for association football. The range of products consists mainly of shoes, shirts, and shorts, but also includes other items such as socks, shin guards, equipment bags, drink bottles, goalkeeper gloves, and balls. The majority of Total 90 apparel is designed for athletic purposes and is made up of various materials that absorb sweat and transfer it to the outside of the material so it can evaporate quickly. More ventilated material is usually placed in areas more prone to sweat collecting such as the underarms and neck area.
In 2007, Nike introduced a new boot, the Nike Total 90 Laser. The boot's main feature was the concentric rubber rings (shot-shield) on the top of the boot, which, it was claimed, improved accuracy, swerve and power. It also boasts a "E-Vent" membrane throughout the boot's upper, which increases breathability, while blocking absorption. The boot's marketing involved several Nike-endorsed players, including Gennaro Gattuso, Carles Puyol, Diego, Fabio Cannavaro, Torsten Frings, Wayne Rooney, Michael Essien, Rafael Márquez, Fernando Torres and Florent Malouda. In April 2008, the Total 90 Laser was followed by the Total 90 Laser II. The latest version features a refined "sweet spot" and reduces the area of exposed laces.
There have been six generations of Total 90 boots, beginning with the Air Zoom Total 90, followed by Air Zoom Total 90 II, Air Zoom Total 90 III, Total 90 Supremacy, Total 90 Laser and, most recently, the Total 90 Laser II.
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