Nilla

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Nilla
Type Brand
Industry Food
Headquarters East Hanover, New Jersey, United States
Parent Nabisco (Kraft Foods until 2012 Mondelēz International 2012-present )
Website SneackWorks
A box of Nilla brand wafers

Nilla is a brand name owned by Nabisco that is most closely associated with its line of vanilla flavored, wafer-style cookies. The name is a shortened version of vanilla, the tropical type of flavor common to all Nilla-branded products. Nilla wafers have been flavored with synthetic vanillin since their introduction.[1]

Nilla wafers are round, thin, light wafers. "Nilla wafer" may sometimes be used colloquially like a genericized trademark for similar, but unrelated products. The brand was registered in the United States in 1968, having been first used in late 1967.

Uses[edit]

Several varieties of Nilla wafers are manufactured, including a reduced fat version. Nilla wafers are often used in homemade recipes as an ingredient, particularly for banana cream pie or with banana pudding. A banana-flavored Nilla wafer was also offered at one time. The wafers are also used in icebox cake which is a no bake cake made by layering wafers with cream and pudding. Nabisco also offers Nilla-branded pie crusts designed to save time for cooks who would otherwise have to crush the wafers by hand. The pie crust brand was registered in 1993. Nabisco also sponsored the "B'Nilla Bowl" game in 2001.

History[edit]

Nilla wafers

Briefly owned by Philip Morris USA from 2000, Nabisco was combined with Dinner Foods and spun off in 2007.

Cultural references[edit]

The Guy Clark song "L.A. Freeway" contains the line "Throw away all your papers and that moldy box of Vanilla Wafers".

In Richard Wright's "Black Boy", he mentions Nilla Wafers several times and shares that they are his favorite food.

The antihero of the Monster Nation zombie novel by David Wellington, unable to remember her old name, decides to call herself Nilla after eating a packet of wafers.[2]

See also[edit]

References[edit]

  1. ^ Also, Nilla is an Indian name, meaning moon. Nabisco. "Specimen (postmarked January 16, 1968, filed September 26, 2007)". USPTO. Retrieved 2009-09-15. "INGREDIENTS: Flour, sugar, shortening, whey solids, eggs, pure creamery butter, emulsifier, salt, leavening, vanillin and other artificial flavor." 
  2. ^ [1][dead link]Archive copy at the Wayback Machine

External links[edit]