The company was established in 1992 in Fenghua and, in 1997, became China’s largest pager manufacturer. Ningbo Bird started manufacturing mobile phones in 1999. It was listed on the Shanghai Stock Exchange() the next year. Seeking to expand into international markets, BIRD International was established in Hong Kong in 2003.
In 2009, Ningbo Bird sold its Shanghai-based operations for 60 million yuan, realising a gain of around 37 million yuan. In the same year, the company received a government subsidy of 14 million yuan.