No. 5 The Film
| No. 5 The Film | |
|---|---|
| Directed by | Baz Luhrmann |
| Produced by | Chanel |
| Starring | Nicole Kidman Rodrigo Santoro |
| Music by | (arranged by Craig Armstrong) |
| Cinematography | Mandy Walker |
| Release date(s) | 2004 |
| Running time | 180 secs. |
| Budget | $42,000,000 |
No. 5 The Film (2004) is a 180-second long short film directed by Baz Luhrmann (Romeo + Juliet, Moulin Rouge!) and starring Nicole Kidman and Rodrigo Santoro. It is part of a new breed of advertising crossover films known as branded content. It had a budget of $42 millionUSD which was financed exclusively by Chanel. Though visually captivating, the film is essentially an extended television commercial for Chanel No. 5 perfume. The film was initially screened in many North American cinemas during the Coming Attractions. During the 2006 Christmas Season, an edited 30-second TV spot was shown on primetime on many networks in Canada and the U.S. Nicole Kidman was given $12 million for being in the commercial.
Contents |
[edit] Runtime
The original version after preliminary editing came to around 360 seconds, but this was later edited to a more manageable 180 seconds for television broadcast and cinema advertisement. Further cutting has led to subsequent 90-second (as seen in the UK) and 30-second (seen mostly in the U.S. and Canada) versions of the advert, shown after the first runs of the advert.
[edit] Plot
Famous celebrity (Nicole Kidman) runs away in a pink dress in the middle of the streets, only to get into a cab with the one man who doesn't know who she is. After a secret love affair with him, she goes back to her life as a celebrity. The paparazzi takes pictures of her as she walks up stairs, and she looks at a big letters on top of a building that read COCO CHANEL with her lover standing next to them. They smile at each other and then the credits are shown.
[edit] Music
The main musical theme of the film is the "Clair de Lune", arranged by Craig Armstrong. The original version was composed by Claude Debussy.
[edit] See also
- Chanel
- Chanel No. 5
- Baz Luhrmann
- Nicole Kidman
- Rodrigo Santoro
- Branded content
- Advertising
- Short film
