No Fear
| Type | Private |
|---|---|
| Industry | Apparel/Retail |
| Genre | Clothing, lifestyle |
| Founded | 1989 |
| Founder(s) | Mark and Brian Simo |
| Headquarters | Carlsbad, California, United States |
| Products | Action Sports Apparel |
| Employees | 450 |
| Divisions | No Fear MX |
| Website | NoFear.com |
No Fear is a lifestyle clothing brand that was created in 1989 by Mark Simo, Brian Simo, and Marty Moates. No Fear Inc. products are sold at various retail stores and company owned stores. It also offers No Fear energy drinks under the same brand, in a joint venture with Pepsi. The company currently employs about 450 people. On February 25, 2011 they filed for Chapter 11 bankruptcy.[1]
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[edit] Clothing
No Fear T-shirts were very popular in the mid-1990s. The shirts feature existential slogans or quotes that tout the virtues of extreme sports. Common themes included fear of death, lack of laziness, contempt for social norms and the law.[2]
[edit] No Fear Energy
No Fear began distributing a No Fear Energy drink through partnership with SoBe. Flavors and versions currently consist of:
- Original (grapefruit)
- Sugar Free
- Motherload (berry)
- Bloodshot (orange/dragonfruit)
No Fear is the official energy drink of the World Extreme Cagefighting, and sponsors fighter Urijah Faber.[3]
In Europe they are making a different variety called Extreme Energy in partnership with UK based Aimia Foods. The drink is produced in the Netherlands.
[edit] Promotion
No Fear began a promotion in 2009 to earn No Fear "cred" by entering codes found under the tab of the cans. Participants can use points earned to acquire No Fear Gear. Grand Prizes include admission to:
- Mixed Martial Arts event
- Motocross event
- Surfing trip to Hawaii
- Concert tour with Lamb of God.[4]
On February 12, 2008 World Extreme Cagefighting announced that the No Fear Energy Drink brand has entered a deal with the WEC as the promotion's official presenting sponsor and exclusive energy drink sponsor. The partnership has begun with an event that took place in Albuquerque, New Mexico the next day.[5]
No Fear has a sponsor for the NASCAR Sprint Cup Series with NASCAR driver Boris Said. It has also sponsored Team Pacquiao on many occasions.
[edit] References
- ^ Eric Sanderson (March 2, 2011). "No Fear files for Chapter 11 bankruptcy - Bankruptcy News - BankruptcyHome.com". bankruptcyhome.com. http://www.bankruptcyhome.com/bankruptcy-news/800439422/No-Fear-files-for-Chapter-11-bankruptcy. Retrieved 26 May 2011.
- ^ "CURRENTLY IN CULTURE". mbconf.ca. http://old.mbconf.ca/mb/mbh3514/toews.htm. Retrieved 2008-01-23.
- ^ "No Fear Energy". NoFear.com. http://energy.nofear.com/. Retrieved 2009-04-19.
- ^ "No Fear Eearn Some Cred". NoFear.com. http://www.earnsomecred.com/prizes_iw.asp?guid=. Retrieved 2009-04-19.
- ^ "No Fear Sponsors WEC". WEC.tv. http://www.wec.tv/index.cfm?fa=news.detail&gid=10086. Retrieved 2008-02-12.
[edit] External links
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