No Sleep Records
|No Sleep Records|
|Genre||Indie rock, hardcore punk, experimental, emo, hip hop|
|Country of origin||United States|
No Sleep Records is an independent record label based out of Huntington Beach, California. They were founded by Chris Hansen in 2006. They are most noted for releasing albums by Balance and Composure, La Dispute and The Wonder Years. Across No Sleep's development they have been known for offering free music in the form of sampler albums which they have released onto the internet and the label closely associates itself with vegan lifestyle and the revived interest in vinyl record sales.
Early development (2006-2009)
Chris Hansen, the record label's founder, started at the bottom of the music industry in an attempt to build up experience and knowledge of owning a label. He started at Smartpunk and Fearless Records doing Mail Order.
No Sleep properly released their first album when a friend of Hansen offered to release an already fully funded and complete album on his newly constructed label. The release, the 'Our 'American Cousin ep, which in Hansen's opinion was "a good 90s style indie/emo record". In the first two years of No Sleep existence Hansen worked as an art director at Trustkill, however was laid-off and moved back to California and focused entirely on the label.
Expansion and growth (2010s)
The Wonder Years' second studio album The Upsides in 2010 acted as an significant release for the record label as the album appeared on the United States Billboard album chart. No Sleep set up their on distribution wing for the United Kingdom and European Union due to the significant success in 2010.
No Sleep Records won the 2011 Libby Award from Peta2 for being the "Most Animal Friendly Record Label" and so most No Sleep releases include a flyer on going vegan.
Across 2012, as a promotional tool No Sleep started to offer free music to get the attention of people. Starting with the offer of a subscription package to the label which included all their current vinyl releases they started various initiatives like “Free Album Tuesday” for some of their lesser known artists. They also released a string of free sampler albums featuring tracks from their included artists. While some, in the early stages of its development were part of a collection of short sampler downloads called "No Sleep Till Death" American online magazine Alter The Press exclusively announced one of these large releases. No Sleep's signed bands that were participating in Warped Tour 2012 were released on a Summer 2012 compilation album which included b-sides and rarities.
Artists and releases
No Sleep has always aspired to sign bands who contribute to a very diverse roster and for all the artists to stand out from each other.
For the first pressing of an artist's début album No Sleep will typically put out 1000-1500 copies, either compact disc or vinyl. They also store a few hundred spare copies of some releases for selling in a few years when their value has increased. Vinyl has become a significant component to No Sleep's business model. Stemming from the fact that Hansen collects vinyl; most, if not all releases from No Sleep are offered in both disc and vinyl with die cut packaging, multiple color runs and etching. However, Hansen does describe it as a costly side to the label: "Vinyl is a niche thing, it's the cool thing to do, it's not a money making thing, you just do it because you love vinyl and you want it to strive and exist. No Sleep and all of our friends' labels are definitely mail order driven. That's how we sustain and keep going."
For Record Store Day 2012 No Sleep opened their flagship store out of their office in California which they open once a week. The store stocks works from other record labels like 6131, Animal Style, Topshelf, Run For Cover, Deathwish Inc., Bridge 9, Youth Conspiracy and Paper + Plastick. The store also stocks, in Hansen's opinion, a lot of "key bands" from American hardcore punk and punk rock. Due to slow sales, the store has closed down.
- Sean Reid (2009). "Interview: Chris Hansen of No Sleep Records". Alter the Press!. (Spin Media). Retrieved June 11, 2013.
- Adam Sever (May 29, 2012). "Interviews: Chris Hansen (No Sleep Records)". Punknews.org. ISSN 1710-5366. Retrieved June 11, 2013.
- Sean Reid (2010). "Interview: Chase Igliori (No Sleep Records)". Alter the Press!. (Spin Media). Retrieved June 11, 2013.
- Bryne Yancey (November 29, 2011). "No Sleep Records announce 2012 subscription package". Alternative Press. Retrieved November 19, 2012.
- Bryne Yancey (January 17, 2012). "No Sleep Records launches "Free Album Tuesday" for Former Thieves and Xerxes". Alternative Press. Retrieved November 19, 2012.
- Bryne Yancey (June 1, 2011). "No Sleep Records offers free sampler featuring Into It. Over It., Balance And Composure and more". Alternative Press. Retrieved November 19, 2012.
- "Exclusive Free Sampler: No Sleep Records". Alter The Press!. (Spin Media). Retrieved November 19, 2012.
- "No Sleep Records announces their own 2012 Warped Tour Compilation". Idioteq.com. June 13, 2012. Retrieved November 19, 2012.
- Bryne Yancey (January 6, 2012). "Exclusive: Mixtapes sign to No Sleep Records, plan full-length for 2012". Alternative Press. Retrieved November 19, 2012.
- Sainthood Reps (February 19, 2013). "Sainthood Reps Blog". Sainthood Reps. Retrieved February 23, 2013.
- Grant Trimboli (May 24, 2013). "No Sleep Records signs The Swellers". Under The Gun Review. (Spin media). Retrieved May 24, 2013.
- Bryne Yancey (May 17, 2012). "Exclusive: TRC sign to No Sleep Records, plan fall release". Alternative Press. Retrieved November 19, 2012.
- Jon Ableson (March 2, 2013). "Aficionado (No Sleep Records) Break Up". Alter The Press!. (Spin Media). Retrieved March 2, 2013.
- Philip Obenschain (16 December 2013). "La Dispute announce new album, new label, spring tour with Pianos Become The Teeth and Mansions". Alternative Press. Retrieved 17 December 2013.
- "La Dispute Announce New Album & UK / EU Tour Dates". Rock Sound. (Freeway Press). 17 December 2013. Retrieved 17 December 2013.
- "Touche Amore signs to Deathwish". Punknews. November 19, 2010. Retrieved November 19, 2012.
- "Hopeless Records, The Wonder Years artist profile". Retrieved May 5, 2013.