Nok Air

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Nok Air
Nokair logo.jpg
IATA
DD
ICAO
NOK
Callsign
NOK AIR
Founded February 2004
Commenced operations July 2004
Hubs Don Mueang International Airport
Frequent-flyer program Nok Fan Club
Fleet size 20
Destinations 30
Company slogan We Fly Smiles
Headquarters Sathorn, Bangkok, Thailand
Key people Mr. Patee Sarasin (CEO)
Website www.nokair.com

Nok Air (Thai: นกแอร์, derived from nok (นก), the Thai word for (small) bird, sparrow) is a low-cost airline headquartered on the 17th floor of the Rajanakarn Building (อาคารรัจนาการ) in Sathorn, Bangkok, Thailand,[1] operating domestic services out of Bangkok's Bangkok Don Mueang Airport.[2] Nok Air is the budget airline of Thai Airways International. Nok Air is currently an official sponsor of TTM Chiang Mai, Hat Yai FC and Chiangmai FC.

Contents

History[edit]

A Nok Air Boeing 737-400 (2007).
A Nok Air Boeing 737-400 at Phitsanulok Airport (2011).

The airline was established in February 2004 and started operations on 23 July 2004. It had 130 employees in March 2007 and around 600 in 2011.[2] Nok Air began its first international service on 31 May 2007, with daily flights to Bangalore, India. The airline acquired landing rights to additional Indian cities (Chennai, Hyderabad and New Delhi).[3]

Nok Air suspended its operations to Bangalore in November 2007 - the second low-cost carrier to suspend operations after Jetstar Asia Airways. According to Rajiv Bhatia, the General Manager for the Indian operations, this was due to non-availability of aircraft, and to allow service to other lucrative routes in South East Asia like Vietnam. However, according to sources in the travel sector, the suspension of operations may be due to the decrease in passenger load factor for Nok Air by 40%.[4]

After its troubled international expansion, Nok Air has decided to focus on domestic services in Thailand. It is now the airline the serves the highest number of domestic routes within Thailand.[5] This strategy has been successful. In 2010, Nok Air generated 618 million Thai Baht in net profit on revenues of 3.97 billion Thai Baht. The airline plans to add seven Boeing 737-800 aircraft and four ATR 72 turboprop aircraft in 2011.[6]

Since its inception, Nok Air has been operating largely independently from Thai Airways International. This has led to some friction between the two companies along the way. To gain greater control of Nok Air, Thai Airways has tried to purchase the shares of other shareholders, notably Krung Thai Bank. However, although Thai Airways and Krung Thai Bank are both state enterprises under the control of the Ministry of Finance (Thailand), Krung Thai Bank refused to sell its shares in Nok Air to Thai Airways. The purchase would have lifted Thai Airways’ stake in Nok Air from 39% to 49%.[7]

Destinations[edit]

From Don Mueang International Airport Hub
From Chiang Mai International Airport
From Mae Sot Airport
Island Destinations (by bus/ferry from Trang Airport)
Island Destinations (by bus/ferry from Nakhon Si Thammarat and Surat Thani Airports)

Terminated destinations[edit]

India

Thailand

Vietnam

Fleet[edit]

Nok Air Boeing 737-800 at Phuket International Airport.
Nok Air ATR 72-500 at Chiang Mai International Airport.

As of 18 December 2012, the Nok Air fleet consists of the following leased aircraft. [11][12]

Nok Air Fleet
Aircraft Total Orders Passengers Notes
C Y Total
ATR 72-200 2 66 66
Boeing 737-400 2
1


12
156
137
156
149
To Exit Service 2013
Boeing 737-800 11 1 189 189 Aircraft on order due in 2013
Saab 340B 5 1 34 34 Operate Under Nok Air Mini Brand
Operated by Siam General Aviation
Total 20 3

Shareholders[edit]

Shareholders[13]  % of shares owned
Thai Airways International Public Company Limited 49%
Nok Air Management Hong Kong Limited 25%
CPB Equity Company Limited 6%
The Siam Commercial Bank Public Company Limited 5%
King Power International Company Limited 5%
Individual investors 10%

Nok Air, wants to raise money to fund its growth and will offer up to 30 per cent stake in the company on the SET in mid-2013. [14]


References[edit]

  1. ^ "Contact Nok." Nok Air. Retrieved on 27 February 2012. "17 Fl. Rajanakarn Building 183 South Sathorn Road, Yannawa, Sathorn Bangkok 10120" - Thai: "ชั้น 17 อาคารรัจนาการ เลขที่ 183 ถนนสาทรใต้ เขตยานนาวา แขวงสาทร กรุงเทพฯ 10120"
  2. ^ a b "Directory: World Airlines". Flight International. 2007-04-10. p. 56. 
  3. ^ "Party in the sky". Business-standard.com. 7 July 2007. 
  4. ^ "Nok Air too suspends flights to Bangalore". Economic Times. 13 November 2007. 
  5. ^ "Nok Air adds more small cities to plan". Bangkok Post. 29 March 2011. 
  6. ^ "Nok performance hits record". Bangkok Post. 2 February 2011. 
  7. ^ "KTB rebuffs Thai offer for Nok". Bangkok Post. 24 January 2011. 
  8. ^ a b http://www.bangkokpost.com/business/aviation/304518/nok-air-plans-new-routes-for-new-planes
  9. ^ [1]
  10. ^ [2]
  11. ^ Nok Air Fleet
  12. ^ Nok Air Mini Fleet
  13. ^ "Shareholders". Nok Air. Retrieved 2012-07-12. 
  14. ^ "Busy IPO year for Thailand ahead". Investvine.com. 2013-01-27. Retrieved 2013-02-08. 


External links[edit]