The typeface was developed to support Latin, Cyrillic, Greek, Arabic, Hebrew, Devanagari and Thai scripts when released in 2011 and extended to support Armenian, Ethiopic, Malayalam, Tamil, Kannada, Telugu, Gurmukhi, Gujarati, Bengali, Oriya, Sinhalese, Khmer, Chinese and Klingon by 2013 The Nokia Pure typeface includes regular, light and bold fonts that also have been hinted to ensure a high quality image rendition for displays.
The font was launched in an exhibition called the “Nokia Pure Exhibition” with artists sponsored to come up with posters using the typeface. The posters were sold at the exhibition and online to raise money for the British Dyslexia Association.
Other merchandise featuring Nokia Pure has also been created, including postcards and mugs.
Designs of the Year 2012
On 12 January 2012 it was announced that Nokia Pure had been nominated for a Design Museum Designs of the Year 2012 award in the Graphics category. It went on to win the Graphics category. The Nokia Pure typeface became part of the Designs of the Year 2012 exhibition which ran from 8 February to 4 July 2012.
- Nokia Pure, Dalton Maag
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