The typeface was developed to support Latin, Cyrillic, Greek, Arabic, Hebrew, Devanagari and Thai scripts when released in 2011 and extended to support Armenian, Ethiopic, Malayalam, Tamil, Kannada, Telugu, Gurmukhi, Gujarati, Bengali, Oriya, Sinhalese, Khmer, Chinese and Klingon by 2013 The Nokia Pure typeface includes regular, light and bold fonts that also have been hinted to ensure a high quality image rendition for displays.
The font was launched in an exhibition called the “Nokia Pure Exhibition” with artists sponsored to come up with posters using the typeface. The posters were sold at the exhibition and online to raise money for the British Dyslexia Association.
Other merchandise featuring Nokia Pure has also been created, including postcards and mugs.
Designs of the Year 2012
On 12 January 2012 it was announced that Nokia Pure had been nominated for a Design Museum Designs of the Year 2012 award in the Graphics category. It went on to win the Graphics category. The Nokia Pure typeface became part of the Designs of the Year 2012 exhibition which ran from 8 February to 4 July 2012.
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- "Our new typeface". Nokia Brandbook blog. 24 March 2011. Retrieved 2 April 2011.
- "Pure languages". Nokia Brandbook blog. 30 March 2011. Retrieved 2 April 2011.
- "Pure Klingon". Nokia Little Blog of Branding. 1 April 2013. Retrieved 1 July 2011.
- Jay Montano (25 March 2011). "New Nokia Font "Nokia Pure" across all phones, complete with Exhibition. Bye Nokia Sans!". My Nokia Blog. Retrieved 2 April 2011.
- Emily Gosling (24 March 2011). "Pure type". Design Week. Retrieved 2 April 2011.
- "Wordplay". Build. 30 March 2012. Retrieved 3 April 2012.
- Edwin Heathcote (11 January 2012). "Market, homes for elderly and hospital vie for design award". Financial Times. Retrieved 3 April 2012.