Nokia Pure

From Wikipedia, the free encyclopedia
Jump to: navigation, search
Not to be confused with Nokia PureView.
Nokia Pure
Category Sans serif
Classification Neo-grotesque[1]
Foundry Dalton Maag
Date created 2011
Trademark Nokia
Nokia Pure sample.svg

Nokia Pure is a typeface designed by London-based type foundry Dalton Maag for Nokia. It was designed primarily for use in digital media, in Nokia devices, and mobile environments.[2]

The typeface was developed to support Latin, Cyrillic, Greek, Arabic, Hebrew, Devanagari and Thai scripts when released in 2011[3] and extended to support Armenian, Ethiopic, Malayalam, Tamil, Kannada, Telugu, Gurmukhi, Gujarati, Bengali, Oriya, Sinhalese, Khmer, Chinese and Klingon by 2013[4] The Nokia Pure typeface includes regular, light and bold fonts that also have been hinted to ensure a high quality image rendition for displays.

The font was launched in an exhibition called the “Nokia Pure Exhibition” with artists sponsored to come up with posters using the typeface.[5] The posters were sold at the exhibition and online to raise money for the British Dyslexia Association.[6]

Nokia Pure is currently used in Series 30+ devices made by Microsoft Mobile.

Other merchandise featuring Nokia Pure has also been created, including postcards and mugs.[7]

Designs of the Year 2012[edit]

On 12 January 2012 it was announced that Nokia Pure had been nominated for a Design Museum Designs of the Year 2012 award in the Graphics category.[8] It went on to win the Graphics category. The Nokia Pure typeface became part of the Designs of the Year 2012 exhibition which ran from 8 February to 4 July 2012.

See also[edit]

External links[edit]


  1. ^ Duncan, Clinton. "Nokia’s New Brand Typeface". Under Consideration. Brand New. Retrieved 24 April 2011. 
  2. ^ "Our new typeface". Nokia Brandbook blog. 24 March 2011. Retrieved 2 April 2011. 
  3. ^ "Pure languages". Nokia Brandbook blog. 30 March 2011. Retrieved 2 April 2011. 
  4. ^ "Pure Klingon". Nokia Little Blog of Branding. 1 April 2013. Retrieved 1 July 2011. 
  5. ^ Jay Montano (25 March 2011). "New Nokia Font "Nokia Pure" across all phones, complete with Exhibition. Bye Nokia Sans!". My Nokia Blog. Retrieved 2 April 2011. 
  6. ^ Emily Gosling (24 March 2011). "Pure type". Design Week. Retrieved 2 April 2011. 
  7. ^ "Wordplay". Build. 30 March 2012. Retrieved 3 April 2012. 
  8. ^ Edwin Heathcote (11 January 2012). "Market, homes for elderly and hospital vie for design award". Financial Times. Retrieved 3 April 2012.