Noon Chai (also called Kashmiri tea, Pink tea, and Sheer Chai) is a traditional tea beverage from Kashmir. The name "Noon" comes from a local word for salt.
Noon chai is made from special tea leaves, milk, salt, pistachios, almonds, and cardamom.Cinnamon is sometimes also added for flavor. A pinch of baking soda is added to help give it more of a pronounced pink colour. It is consumed in Kashmir twice a day, in morning and evening. It is also consumed in many parts of Pakistan at special occasions, weddings, and during the winter months when it is sold at many kiosks.