Noon Chai (also called Kashmiri tea, Pink tea,Desi Cha in Dogri and Sheer Chai) is a traditional tea beverage from Kashmir.[dead link]The name "Noon" comes from a local word for salt.
Noon chai is made from special tea leaves, milk, salt, pistachios, almonds, and cardamom.Cinnamon is sometimes also added for flavor. A pinch of baking soda is added to help give it more of a pronounced pink colour. It is consumed in Kashmir twice a day, in morning and evening. It is also consumed in many parts of Pakistan at special occasions, weddings, and during the winter months when it is sold at many kiosks. In Jammu Desi cha (meaning tea in dogri) is traditionally served is also served with Malai or milk fat, forms a staple drink in most of the traditional households.