Gümüş (TV series)

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Gümüş (TV series)
Gumus.jpg
Genre Romantic/Drama
Directed by Tarik Alpagut
Kemal Uzun
Produced by Irfan Sahin
Written by Eylem Canpolat
Sema Ergenekon
Starring Songül Öden
Kıvanç Tatlıtuğ
Music by Cem Erman
Country Turkey
Language Turkish / Persian / French / English / Arabic
Original channel Kanal D
Original airing Turkey
January 20, 2005 - June 16, 2007
Bulgaria
Juny 15, 2009 - January 14, 2010
Serbia
September 25, 2010 - May 13, 2011
Croatia
November 22, 2010 - April 1, 2011
Albania
April 2, 2011
Slovakia
August 2, 2011
Montenegro
December 6, 2010
Pakistan
December 17, 2012
Slovenia
February 04, 2013
Running time 90 minutes (up to 120 minutes with commercials)
No. of episodes 100

"Gümüş" ("Silver"), a Turkish melodrama originally broadcast in Turkey by Kanal D from 2005 to 2007. The sudser became a pop-culture phenomenon when it aired across the Arab world as "Noor" (Arabic for "light") in 2006[when?]. The show which MBC execs dubbed into Arabic using a colloquial Syrian dialect rather than formal, classical Arabic, followed the travails of a simple young woman "Gümüş," played by Songül Öden, who marries into a wealthy family.[1]

The success of "Noor" for MBC has sparked a boom in dubbed Turkish dramas across many leading Arab sat-casters. MBC even launched a pay TV channel in partnership with pay TV platform Showtime Arabia entirely dedicated to "Noor" that allows viewers to watch episodes of the sudser around the clock.[1]

The dizzying pop-cultural phenomenon surrounding the series has encouraged the broadcaster further to make a film out of the Turkish soap. The feature version, which MBC will co-produce with Turkish shingle Momentum Prods., will have a budget in the $2.5 million-3.5 million range and will also be shot in Turkish before being dubbed into Arabic. The project will reunite Turkish thespians Kıvanç Tatlıtuğ and Songül Öden, who captured the hearts of Arab audiences in their husband-and-wife roles of Muhannad and Noor, respectively.[1]

The series has also been shown in Iran and the show dubbed into Persian with the title "Nur" ("Brightness").

The series has also been shown in Romania on Kanal D Romania with the title "Iubire de Argint" ("Love of Silver"). The Bulgarian private TV channel bTV currently airing the show dubbed into Bulgarian with the title "Перла" ("Pearl").

The series is also currently[when?] shown in Greece under the title "Ασημένια Φεγγάρια" ("Silver Moons"). The first sixty episodes were broadcast on Makedonia TV from September 2010 to January 2011. However, due to the series' great success it was then picked up by ANT1 and is currently shown there. In Albania, the series is currently showing under the title "Gymysh".

Cast[edit]

Actor Character
Songül Öden Gümüş Şadoğlu
Kıvanç Tatlıtuğ Mehmet Şadoğlu
Ekrem Bora Mehmet Fikri
Güngör Bayrak Şeref Şadoğlu
Funda İlhan Esra
Ayça Varlıer Pınar
Serdar Orçin Onur
Kayra Simur Defne
Laçin Ceylan Gülsün
Sevinç Gürsen Akyıldız Bahar
Kamil Güler Gökhan
Soydan Soydas Berk
Ayla Arslancan Safiye
Tarık Ünlüoğlu Tarık
Sema Mumcu Tuğçe
Türkan Kılıç Zeynep
Barış Bağcı Emir
Cüneyt Çalışkur Ahmet
Alper Düzen
Hilal Uysun Nihan
Barış Hayat Ilker
Burak Yavas Mehmet Can
Kamil Güler Gökhan
Uğur Aslan Orhan
Yeliz Başlangiç Rukiye
Emre Karayel Engin
Tayfun Eraslan Levent
Hikmet Karagöz Osman
Elif Aksar Kader
Cansın Özyosun Didem
Faik Ergen Berk II
Murat Onuk Cihan
Füsun Erbulak Dilruba
Zuhal Tasar Gökhan Billur
Erdal Cindoruk Kenan
Göktug Alpasar Selim
Yonca Oskay Nilüfer
Meltem Ören Beril
Dilek Serbest Derin
Murat Akdağ Köylü
Çiğdem Batur Dilek

Popularity[edit]

In Saudi Arabia alone, 3-4 million viewers admit to watching the program daily on the Saudi-owned MBC channel. The show's final episode attracted a record 85 million Arab viewers when it aired last Aug. 30.[2] In Bulgaria, Gümüş is also very popular and every episode is watched by at least 2 million viewers. In result of its popularity, Songül Öden came to Bulgaria and was a guest in the Bulgarian TV shows "Dancing Stars 2" and "Slavi Show". She also visited Albania as a guest in "Kenga Magjike" festival. It is above average in Pakistan and was is currently showing on Turkish1 and Geo Tv / Geo Kahani in Pakistan.The series was also popular in Macedonia .Gumus was one of the first series shown in Macedonia ,and now the popularity of turskish series in Macedonia is growing.

Reception and influence[edit]

Noor and Muhannad observe Ramadan, and their marriage is arranged by Muhannad's grandfather but the characters break with tradition in other ways. Characters are shown drinking wine with dinner, partying, and kissing onscreen which has been deemed inappropriate for younger audiences such as children.[2][3] Muhannad had sex (and an illegitimate child) before marrying Noor, and one of his cousins has an abortion.[2][4] Perhaps most significantly, Noor and Muhannad's marriage is depicted (in an idealized way) as a modern partnership between equals, in which Muhannad supports his wife's career ambitions as a fashion designer.[2][5] The AP reports that the show "seems particularly effective in changing attitudes because it offers new content in a familiar setting: Turkey is a Muslim country, inviting stronger viewer identification than Western TV imports."[5]

Maternity wards report a rise in the baby names Noor and Mohannad.[6]

Clothing stores throughout the Middle East report brisk sales of blouses and dresses seen on the television series.[6]

The show encouraged Arabs to visit Turkey.[7] The success of Noor in the Arab world was partly attributed to the fact that it was dubbed into the Syrian dialect—a widely understood living variety of Arabic—and not into the little spoken formal Arabic which had hitherto been used to dub Mexican telenovelas.[8]

The final episode[edit]

Palace

In the final episode of the series the time is moved forwards to 14 years later and the audience sees that everyone has grown up and are all living a happy life. Gümüş is writing in her diaries about what has happened for the past 13 years and shows us how all the characters have grown up and changed including her current pregnancy.

References[edit]

External links[edit]