Noosa Civic
Noosa Civic is a shopping centre located west of Noosa on the Sunshine Coast, Queensland. Major stores include Woolworths and Big W and the centre includes over 8,000 square metres of specialty retail stores. The development commenced construction in 2005 and stage one, consisting of 30,000 square metres of retail and commercial development in four precincts was opened in October 2006.
The Noosa Civic Shopping Centre has been a controversial development, with many locals either choosing to boycott the centre totally or only go there for necessity. Some of the controversy is based around the development being approved on rare ecological wildlands and the large-scale shopping centre detracting from the village-type ideals of the local community. In its opening months, the marketing slogan used to promote the centre was "Bigger, Better, More", which many locals responded to negatively as a symbol of '80s-style greed, thus aggravated things considerably. After conducting market research, the developers changed the slogan to "Where Noosa comes to shop... naturally", which they believed was more in keeping with Noosa's Biosphere[1] reserve status and would potentially guide more people to the centre.
Development of a second stage of the centre's development is currently on hold due to the developers, Stockwell, trying to push beyond the local council's bylaws that only allow for developments to have a maximum of three stories. The developers applied for a four-story development.
[edit] References
- "Queensland Government Department of State Development". The Future of the Sunshine Coast. http://www.sdi.qld.gov.au/dsdweb/v3/guis/templates/content/gui_cue_cntnhtml.cfm?id=18002. Retrieved October 10, 2006.
[edit] External links
Coordinates: 26°24′58″S 153°02′55.4″E / 26.41611°S 153.048722°E
