||This article may contain an excessive amount of intricate detail that may only interest a specific audience. (February 2012)|
Norm Peterson (George Wendt) drinking beer
|Portrayed by||George Wendt|
Norm appeared in all 275 episodes of Cheers between 1982–1993 (the only patron to do so), and was initially the only customer featured in the main cast (to be later joined by Cliff Clavin, Frasier Crane, and Lilith Sternin).
Norm also made one guest appearance each in the three other sitcoms set in the Cheers universe: the Frasier episode "Cheerful Goodbyes", the Wings episode "The Story of Joe" and the spin-off The Tortellis.
Casting and Creation 
In the original script of the 1982 pilot, "Give Me a Ring Sometime", there was no Norm Peterson (contrary to beliefs that Norm is one of the original characters). George Wendt and John Ratzenberger originally auditioned for the same role, George, and Wendt was hired. George was Diane Chambers's first customer, appeared at the end of this episode, could not bear her long explanation of becoming a waitress, and had only one line consisting of one word: "Beer!" The writers expanded Wendt's role, and the character evolved into Norm Peterson, the first onscreen customer to enter the bar and who "[badgered] Diane rather than the other way around". Show co-creator Les Charles stated that the character was based on a frequent customer he met in a bar when Les was its bartender during college.
I have a hard time talking about Norm. It's like he's too close to me, but I don't think he's changed over the years. They moved him from being an accountant to painter and decorator, but that was basically for some storylines. He's still the same Norm. I think he's the toughest to write for because he's not really anything. He's just funny.—George Wendt, November 1989
Norm's entrances 
Norm's entrance into the bar is a running gag on Cheers, typically beginning with a welcome by the bar crowd yelling his name (except Diane Chambers, who would follow with a more refined "Norman"), usually followed by a comment from Norm. There are two different examples of Norm's typical entrance: below text and the audio clip.
- Norm enters
- Norm: Afternoon, everybody!
- Customers: NORM!
- Woody: Hey, Mr. Peterson, what do you say to a cold one?
- Norm: See you later, Vera. I'll be at Cheers.
Norm is also greeted by everyone at Gary's Olde Towne Tavern (Cheers' rival bar) with the customary "Norm!" shout in Bar Wars VI (season 10, episode 23). When Sam asks why the people at Gary's know him by name, Norm replies that he goes there on Christmas when Cheers is closed.
"Norm" is actually the first word of Frederick Sternin Crane (son of Frasier and Lilith). (This occurs as Lilith expresses concern over the effect of bringing baby Frederick to the bar, which Frasier disputes. When Norm enters and greets the bar, everyone is surprised to hear a little voice call out, "Norm!". Lilith, previously distraught that Frederick was not yet talking, joyously believes he said "Mom!". A beaming Frasier knows the truth but chooses not to destroy his wife's happiness.)
Prior to the show, Norm was born in Chicago, and moved to Boston to become an accountant, although he was a childhood friend of Cliff Clavin, and is a lifelong Boston Celtics fan who went to Boston Garden as a child. Norm previously served in the United States Coast Guard. He loses his job in an accounting firm by defending Diane from his boss, and after struggling for few years as an independent accountant, eventually becomes a housepainter. Norm was also revealed to be an accomplished interior decorator and beer taster, capable of spotting a bad vat in a factory by drinking a single bottle.
Ironically, even when unemployed, Norm is the bar's best customer. A running gag throughout the series are the numerous jokes made about the enormous size of Norm's tab at Cheers (e.g., several large binders are shown as being just a portion of it – in the episode Home Malone (season 9, episode 25), when Woody's rich, naive girlfriend Kelly waitresses at Cheers to gain "real-life experience", Norm convinces her that the tab is a record of the beers for which he has already paid, and for each new beer a mark should be erased – and in the finale Sam has to have his total tab for the series calculated by NASA). In the few instances when Norm drinks at another bar, he is immediately kicked out because the bartenders demand an immediate cash payment instead of a tab.
Norm's best friend is postman and fellow barfly Cliff Clavin, who calls him "Normy". Norm has a tattoo on his rear of an American flag which reads "God Bless the U.S. Postal Service" which he got after a mix up at a tattoo parlor he and Cliff visited after a night drinking cocktails made by Carla at Cheers.
Norm has a wife named Vera who is often mentioned but her face is never seen. When she is finally shown, her face is covered in pie thrown by Diane (season 5, episode 9 Thanksgiving Orphans), and the actress is uncredited. The only other times she is seen, viewers can see only her legs and at one time her waving from a car which drives past Cheers on her and Norm's 15th wedding anniversary. Vera is the brunt of many of Norm's jokes, but on many occasions, Norm has professed secretly an undying love for his wife, or defended her honor. Norm and Vera separated during the second season of Cheers but reconciled in the last episode of the season, ironically contrasting the romance between Sam and Diane, who enjoyed a romance then bitterly broke up in that last episode. When Vera got a job at Melville's however, he was deeply disturbed by her proximity to him during his bar time. Vera was played by George Wendt's real-life wife, Bernadette Birkett.
In the Cheers episode It's a Wonderful Wife (season 9, episode 20) Vera tells Rebecca off-camera that Norm's real first name is Hillary. He explains that he was named after his grandfather who "once killed a man for laughing at him". Cliff asks if his grandfather really killed a man for laughing at his first name, and Norm replies, "Not exactly – he was a surgeon and he sort of botched an operation."
When not sipping beer at Cheers, Norm satisfies his hunger at an eatery called The Hungry Heifer, whose emblem is a young cow smacking her chops. The customers there greet him just the same as the Cheers patrons do. He knows the waitresses by name, and usually orders a meal called a Feeding Frenzy, a monstrous supply of corn and beef. He denigrated the eatery when he first visited it in season 2, but when the place was being shut down in season 9, he insinuates it was an important place to him throughout his life and knew the owner since at latest his college years. Corrine (played by Doris Grau), who worked at Cheers occasionally as a temp waitress, was a server at The Hungry Heifer, and said the waitstaff knew Norm as "the guy who comes back".
Other appearances 
George Wendt guest starred as Norm Peterson on St. Elsewhere, Cheers’ first spinoff The Tortellis, Wings, and The Simpsons episode "Fear of Flying", which also guest starred Ted Danson, Rhea Perlman, Woody Harrelson, and John Ratzenberger as their respective characters. Years after Cheers ended, Wendt played Norm in a 2002 episode of its spinoff Frasier, where he got along famously with Martin Crane. (Martin: "Wow, that's some mug callus you've got there." Norm: "Judging from your grip, I'd say you were a can man.") Also, in the first part of a two-part episode on Frasier entitled "Three Dates and a Breakup," Frasier calls Norm to brag that he has three dates for the weekend. Frasier specifically says "Norm Peterson," though Norm is not actually seen or heard. Norm was most recently seen in animated form, voiced by Wendt, on Family Guy in the episodes "Road to Rupert" and "Three Kings".
Cultural references 
In The Simpsons episode "Flaming Moe's", Barney Gumble walks into the newly successful and popular Moe's Tavern to be greeted with the friendly cry of "Barney!", which satirizes Norm's entrance When a bartender similar to Woody Boyd asks him how he is doing, Barney burps in response. In the How I Met Your Mother episode "Swarley", Barney Stinson walks into Maclaren's Pub to the greeting of "Swarley!", with the bartender Carl then playing the Cheers theme song. This was to make fun of Barney's new nickname, and to reference Norm's entrance to Cheers.
In 1993, plaintiffs George Wendt and John Ratzenberger filed lawsuit on defendant Host International, Inc., on account of infringing copyrights and trademarks and of violating actors' personality rights. In this court case, the company produced two robotic toys (one a "heavyset" and other a postal worker) that the actors claimed may resemble Norm Peterson and Cliff Clavin. The case was twice rejected by "a federal judge in California". In one hearing, before the case, the judge ruled that the defendant did not violate copyrights because Paramount Pictures already granted it license to produce Cheers-based themes and decors for mostly airport bars. In another, the judge ruled that these toys do not resemble these characters.
In 1997, however, "the 9th Circuit Court of Appeals twice reinstated" the case, titled Wendt v. Host International, Inc. In one hearing, it ruled that the "federal copyright law" does not triumph the California Celebrities Rights Act. In another, the 9th Circuit ordered a jury trial on the basis of publicity rights. The case resulted an undisclosed settlement in 2001 given to the actors.
- Reinhold, Robert (April 2, 1993). "One Last Round as 'Cheers' Finale Is Taped". The New York Times. Retrieved August 16, 2010.
- Steinberg, Jacques (May 21, 1993). "Hoisting a Few to Say Goodbye to Themselves; At Tavern in Larchmont, the Appeal of 'Cheers' Can Be Seen in the Barroom Mirror". The New York Times. Retrieved August 16, 2010.
- Wendt, p. 112.
- Wendt, pp. 113–114.
- Wendt, p. 113.
- Raftery, Brian (October 2012). "The Best TV Show That's Ever Been". GQ. Retrieved September 27, 2012.
- Kerr, Peter (November 29, 1983). "NBC Comedy 'Cheers' Turns Into A Success". Retrieved 2012-10-31. Unknown parameter
- Hill, Michael (November 17, 1989). "Cheers Can Still Grab Ratings". p. 23, TV Plus. At the time of publication, author worked for The Baltimore Evening Sun.
- "Knights of the Scimitar"
- "Where Have All The Floorboards Gone?"
- "Friends, Romans and Accountants"
- "Cheerful Goodbyes Transcript". Archived from the original on October 25, 2009.
- Martyn, Warren; Wood, Adrian (2000). "Flaming Moe's". BBC. Retrieved August 17, 2010.
- Richmond, Ray; Antonia Coffman. The Simpsons: A Complete Guide to our Favorite Family. Harper Collins Publishers. pp. 72–73. ISBN 0-00-638898-1.
- "Justices Reject Cheers Appeal". Milwaukee Journal Sentinel (Milwaukee, Wisconsin). The Associated Press. October 3, 2000. p. 6B. Retrieved July 23, 2012, at Google News Archive.
- Wendt v. Host International, Inc. (9th Cir. 1997). Text No. 96-55243.
- "Cheers Lawsuit Happily Settled". Sunday Star-News. The Associated Press. June 24, 2001. p. 4D. Retrieved July 23, 2012, at Google News Archive.
- Wendt, George. Drinking with George. New York: Simon Spotlight Entertainment, 2009. Print. ISBN 978-1-4391-4958-4.