The lyrics of "Oj, oj, oj, so glad jeg skal bli" – in which the singer appears to tolerate her partner's philandering ways by trying to convince herself that one day he will give them up and devote himself to her – caused a considerable degree of adverse comment from some sections of Norwegian society and became the subject of a good deal of debate.
The MGP was held at the studios of broadcaster NRK in Oslo, hosted by Janka Polyani. Ten songs took part in the final, with the winner chosen by ten regional juries who each had 5 points to divide between the songs. Other performers included the previous year's Norwegian singer Odd Børre and Lill-Babs, who had sung for Sweden in 1961.
On the night of the final Sparboe performed 12th in the running order, following Switzerland and preceding Germany. "Oj, oj, oj, så glad jeg skal bli" was one of the many uptempo pop offerings which dominated the 1969 contest, but appeared not to have been able to distinguish itself from the crowd, as at the close of voting the song had received only 1 point (from Sweden), placing Norway last of the 16 entries, the country's second time at the foot of the scoreboard.