Norwegian Air Shuttle
|Founded||22 January 1993|
|Frequent-flyer program||Norwegian Reward|
Fornebu (Bærum), Norway
|Key people||Bjørn Kjos (CEO)
Bjørn H. Kise (Chairman)
Norwegian Air Shuttle ASA (OSE: NAS), trading as Norwegian, is the third largest low-cost carrier in Europe, the second-largest airline in Scandinavia, and the ninth-largest airline in Europe in terms of passenger numbers. It offers a high-frequency domestic flight schedule within Scandinavia and to business destinations such as London, and a low-frequency service to international destinations, transporting 17.7 million people in 2012. Norwegian is not a member of any airline alliance.
As of January 2013, Norwegian operates 70 aircraft, all Boeing 737s, and is known for its distinctive livery of white with a red nose, with individual portraits of noteworthy Scandinavians on the tail fin. The airline has bases at Oslo (OSL), Copenhagen, Stockholm (ARN), Helsinki, London (LGW), Málaga, Las Palmas, Alicante, Bangkok (Thailand), Bergen, Trondheim, and Stavanger, and will open a base in Tenerife in September 2013.
Norwegian will launch its long-haul operation in May 2013 using Boeing 787-8 Dreamliner aircraft. Long-haul flights currently on sale are from Copenhagen, Stockholm, and Oslo to New York City (JFK); Fort Lauderdale, Florida (FLL); and Bangkok (BKK). Finnair Group was a main shareholder until April 2013.
Regional airline – 1993–2002
Norwegian Air Shuttle (NAS) was founded on 22 January 1993 to take over the regional airline services produced by Busy Bee for Braathens in Western Norway. Busy Bee, founded in 1966, was a subsidiary of Braathens that operated a fleet of Fokker 50 aircraft for charter. This included the network of regional services between cities on the Norway's west coast operated on wet lease for the mother company. Following the bankruptcy, NAS took over three leased Fokker 50 aircraft, and started operating from Bergen Airport, Flesland to Haugesund Airport, Karmøy, as well as from Bergen to Molde Airport, Årø or Kristiansund Airport, Kvernberget, and onwards to Trondheim Airport, Værnes. The company was established and owned by former Busy Bee employees and initially had a workforce of fifty. It was based in Bergen, but later established a technical base in Stavanger.
From 1 April 1994, the airline also began service from Bergen to Ålesund Airport, Vigra. In 1995, the company received its fourth Fokker 50s, and had a revenue of NOK 86.6 million and a profit of NOK 2.9 million. It flew 50 daily services. In 1996, the airline bid for the public service obligation (PSO) rotues along the west coast in cooperation with Tyrolean Airways, but lost the tender to the incumbent Widerøe. NAS wanted NOK 267 million for the routes, while Widerøe only bid NOK 113 million.
By 1999, the company had six Fokker 50s and flew 500,000 passengers on 20,000 flights. The company had a revenue of NOK 172 million and a profit of NOK 13 million. NAS submitted a new bid for the PSO routes in 1999, but did not win any. On 2 June 2000, NAS bought the helicopter operator Lufttransport from Helikopter Service. In 2000, the NAS fleet was expanded to seven Fokker 50s. The same year, Braathens threatened to terminate their agreements with NAS from 2003, and purchase smaller aircraft themselves for the routes and others. From 2 January 2001, several Braathens routes were terminated, including the NAS-operated services from Kristiansund to Trondheim and Molde. The routes from Bergen to Haugesund were reduced from five to three round trips, and the Bergen–Molde–Trondheim route was reduced from four to three. The cuts forced the airline to retire one of its aircraft.
In October 2001, NAS failed in bidding for the PSO route from Bodø to Røst. On 2 November, NAS bought the Swedish helicopter operator Ostermann. On 7 January 2002, NAS took over the responsibility for the route from Stavanger to Newcastle, flying two round trips per day. This was the first route where the airline did not wet lease the aircraft to Braathens, but instead operated the flights on their own risk. On the same day, Widerøe started a single round trip on the route.
After Braathens was bought by Scandinavian Airlines System (SAS) in November 2001, NAS attempted to negotiate a deal where they took over the operations on a permanent basis for their own risk. This was rejected by SAS, who wanted their subsidiary SAS Commuter or Widerøe to take over. NAS had a 18-month cancellation time on their arrangement.
Low-cost carrier – 2002 onwards
Following the decision of SAS and Braathens to merge, NAS announced in April 2002 that it was planning to start domestic scheduled services as a low-cost carrier on the most trafficked routes. The company stated that this was conditional that the authorities banned frequent-flyer programs and hindered SAS from cross-subsidizing routes to underbid Norwegian on those routes.
From 1 September 2002, the airline re-branded as Norwegian.
The airline opened their second hub at Warsaw Frederic Chopin Airport in Poland, flying to Central European destinations. There were two Boeing 737 operating from Warsaw. The base was closed in 2010. Norwegian Air Shuttle ASA announced 24 April 2007 that they had bought 100% of the Swedish low-cost airline FlyNordic; becoming the largest low-cost airline in Scandinavia. As part of the deal with the former owner, Finnair got a 5% stake in Norwegian.
On 23 August 2007, Norwegian announced that it would initiate scheduled operations from 18 February 2008 at the new Moss Airport, Rygge south of Oslo, with the military airport also opening for commercial traffic and located at about the same distance from Oslo as Gardermoen. Norwegian's initial 14 scheduled routes from Rygge were Alicante, Athens, Barcelona, Belgrade, Bergen, Budapest, Istanbul, London, Málaga, Marrakech, Palanga/Klaipeda, Szczecin, Valencia and Warsaw. Norwegian claims flights from Rygge will generally be cheaper than those from Gardermoen. In February 2008 Norwegian announced their first destination outside Europe, non-stop to Dubai from Oslo-Gardermoen and Stockholm-Arlanda.
After the bankruptcy of competitor Sterling Airlines, Norwegian announced that they would open a new hub at Copenhagen Airport and service the most profitable routes. Flights to Aalborg and Stockholm as well as additional flights to Oslo would start immediately, with flights to London, Amsterdam and Rome to follow "shortly after".
On 30 August 2007, Norwegian ordered 42 new Boeing 737-800 aircraft, with an option for 42 more, an order worth US$ 3.1 billion. The planes will enter the fleet between 2008 and 2014, approximately 10 each year. The first 737-800 arrived at Oslo Airport, Gardermoen, Norway, on 26 January 2008. It was registered LN-NOB, and has a tail picture of the Norwegian composer and pianist Edvard Grieg. Norwegian Air Shuttle ordered winglets on the new aircraft, and it was said[by whom?] the aircraft would be stationed at Moss Airport, though most of its flights operate out of Oslo. The plane made its first scheduled flight on 1 February. LN-NOC, which was the second 737-800 that was entering the fleet, was bought used from Air Europa. A milestone was achieved on 17 April 2009, when Norwegian received LN-NOL, the 6000th 737 ever built.
In April 2010, Norwegian started flights from Oslo-Gardermoen and Stockholm to Helsinki-Vantaa Airport. During early 2011, Norwegian will have three aircraft stationed there and will introduce domestic flights to Oulu Airport and Rovaniemi Airport on 31 March 2011. Starting in May, additional flights will begin to nine additional international destinations.
In October 2009, Norwegian announced it intended to start flights from Oslo to New York and Bangkok, requiring new intercontinental aircraft. In 2010, it said it was considering up to 15 intercontinental destinations from Scandinavia, and would also consider services to South America and Africa. On 8 November 2010, Norwegian announced that it had contracted to lease two new Boeing 787 Dreamliners from International Lease Finance Corporation, with delivery in 2012, was negotiating the leasing of additional aircraft, and was hoping to order a total of seven Dreamliners.
On 25 January 2012, Norwegian announced the largest order of aircraft in European history. The order consists of 22 Boeing 737-800 and 100 Boeing 737 MAX 8 with an option for another 100 for the latter. Also, it included a commitment for 100 Airbus A320 and an option for another 50 Airbus A320neo.
In late October 2012, the airline announced a new base in London Gatwick from spring 2013 with three Boeing 737-800s. The planes will be used on new international routes from London to leisure destinations in Spain, Portugal, France, Italy and Croatia. All announced routes are scheduled to be flown in hard competition to other airlines, like easyJet, Monarch, Ryanair and Thomson Airways. Gatwick is already served by Norwegian from several destinations in Scandinavia.
Norwegian has shown interest in buying Lot Polish Airlines, thus acquiring additional Boeing 787 Dreamliner models to its fleet. At the same time, Norwegian Air Shuttle employees have reacted to Bjørn Kjos´s outsourcing of cabin attendants. The discussion has been ongoing and the largest Norwegian labor organization, Norwegian Confederation of Trade Unions, is against this. Norwegian Air Shuttle´s response has however been even more offensive, by threatening the Norwegian government with registering its aircraft in Ireland or Sweden.
Ownership, management and subsidiaries
The company's head office is in Diamanten, an office building at Fornebu, Bærum outside Oslo. Previously, the airline had its head office functions inside other buildings in Fornebu, but in 2010 moved to Diamanten, which had been the former Braathens, and later SAS Norway, head office.
The Norwegian Group consists of the parent company Norwegian Air Shuttle ASA, and the fully owned subsidiaries Norwegian Air Shuttle Polska Sp.zo.o and Norwegian Air Shuttle Sweden AB. All flights are operated by the parent company Norwegian Air Shuttle ASA; the subsidiaries manage personnel, sales and marketing within certain geographical areas.
Norwegian Air Shuttle ASA also owns 100% of the telephone company Call Norwegian AS, 99.9% of NAS Asset Management, 100% of NAS Asset Management Norway AS and 20% of Norwegian Finans Holding ASA (Bank Norwegian AS).
Norwegian is a member of European Low Fares Airline Association.
The key trends for Norwegian over recent years are shown below (as at year ending 31 December):
|Profits (EBT) (NORm)||−52||−43||−110||39||−32||113||5||623||243||167||623|
|Number of employees (FTE)||320||374||445||560||882||1,417||1,596||1,852||2,211||2,555||2,890|
|Number of passengers (m)||0.3||1.2||2.1||3.3||5.1||6.9||9.1||10.8||13.0||15.7||17.7|
|Passenger load factor (%)||52||62||67||78||79||80||79||78||77||79||79|
|Number of aircraft (at year end)||7||8||12||14||19||33||40||46||53||62||68|
Norwegian serves Europe, North Africa and the Middle East for both business and leisure markets. In total the airline operates 300 routes to 115 destinations in 30 countries on three continents.
Domestic, intra-Scandinavian and typical European business destinations have the most frequencies. The busiest route in Norwegians network is the Oslo to Bergen operation with 13 daily round-trips followed by the Oslo to Trondheim route with 12 daily round-trips. Norwegian’s largest non-Scandinavian operation is to London Gatwick with up to 14 daily round-trips.
Typical leisure destinations in Southern Europe, Northern Africa and the Middle East are typically served once a day or less. Norwegian's longest route is from Oslo to Dubai, a distance of 5,133 kilometres, which is also the second longest scheduled 737 route in the world.
Norwegian starts long-haul flights in late May or June 2013, with flights from Oslo and Stockholm to New York City and Bangkok with new Boeing 787 Dreamliner aircraft. In March 2013 Norwegian Air Shuttle confirmed a new long haul route from Copenhagen, Oslo and Stockholm to Fort Lauderdale, beginning on 29 November 2013.
Norwegian operates an extensive domestic network within Norway, Sweden, Denmark and Finland.
For topographic and demographic reasons, the domestic market in Norway is one of the largest air travel markets in the Nordic region, and is also significant in European terms. The destinations served by Norwegian are generally divided by mountain ranges, unsheltered plains and fjords. Road and railroad networks are scant because of rather unwelcoming geographical conditions, and connections are unpredictable due to weather during mid-winter. Combined with vast distances, air travel is by far the most efficient mode of transportation.
The Finnish and Swedish domestic markets are to a large extent characterized by equivalent properties to that of the Norwegian domestic market. Distances within Denmark are generally short and the landscape flat, but the country is divided by water making rail and road distances long and thus air transportation efficient.
Intra-Scandinavian routes, and in particular “the capital triangle” between Oslo, Stockholm and Copenhagen, is attractive due to extensive traffic both of business and leisure travellers. Other modes of transportation are generally inefficient and slow between these cities.
Scandinavia’s geographical placing in the far north corner of Europe also makes air travel the most efficient mode of transportation to continental Europe. Traffic to continental Europe is further enhanced by the demographics in the Scandinavian market, with considerable international trade and an extensive tradition for leisure travel.
|Airbus A320neo||0||100||50||0||180||180||Entry into service: 2015.|
|Boeing 737-300||10||0||0||0||148||148||Exiting service.|
|Boeing 737 MAX 8||0||100||100||0||189||189||Entry into service: 2017|
|Boeing 787-8||0||8||0||32||259||291||First delivery in June 2013;
will be operated under Norwegian Long Haul AS
3 owned + 5 leased from ILFC
The −800s are equipped with winglets and CFM 56-7B26 engines. All −800s have a longer range than the −300, allowing 2,400 nautical miles (4,400 km; 2,800 mi). They are the only craft used to the Middle East, Africa and the Canary Islands; otherwise both types are used throughout the network, plus all domestic services in Sweden. In 2012, Norwegian Air Shuttle received 13 new Boeing 737-800s. For 2013 and 2014 the corresponding figures are 10, and 11, respectively.
Norwegian's aircraft livery is white with a signal red nose. The vertical tail plane feature portraits of historically distinctive Norwegians, Swedes, Danes and Finns which together with the red nose signals the airline's change-maker spirit. Norwegian has also operated a single aircraft in the an advertisement livery for the insurance company Silver.
From 1993 to 2002, the company solely operated Fokker F-50 turbo-prop aircraft primarily as a commuter airline, having a total fleet of six in 2002. The company ceased all F-50 operations at the end of 2003 in order to focus on the Boeing 737-300 jet operations and sold the last three of the Fokker F-50 in early 2004. For a limited period in the early years of the 737 operation Norwegian operated a 737-500 as an interim solution while waiting for 737-300 deliveries. Following the acquisition of Swedish low cost airline FlyNordic in 2007, Norwegian inherited eight MD-80 aircraft. The last of the MD-80 aircraft was phased out two years later.
|McDonnell Douglas MD-82||5||2008||2009|||
|McDonnell Douglas MD-83||3||2008||2009|||
Operations and services
All flight operations are performed under one single air operator's certificate (AOC) (ICAO airline designator NAX). The Group also held one Swedish AOC (ICAO airline designator NDC) up until 2009, but the double AOC operation was discontinued for efficiency purposes. The main technical base is at Stavanger, although heavy maintenance (C/D checks) and engine maintenance are put out on tender. Norwegian purchases all aircraft ground handling from third parties; in Norway, these are Røros Flyservice and Norport Handling.
Norwegian, as a low-cost airline, operates aircraft with all-economy class seating. Surcharges are taken for on-board food and drinks, check-in baggage, payment by credit card and other non-core services.
The airline runs two frequent flyer programs: Norwegian Reward is for travellers, who earn cash point based on a percent of cash paid for tickets and the ticket class (10% on full fares, 2% on discounted fares). Corporate Reward allows companies to redeem cash points on a similar basis. Norwegian supported the ban on point accrual that was in force on Norwegian domestic flights until 16 May 1996, but when that ban was lifted, the reward programs were extended to that market as well.
Norwegian also offers free WiFi in its 737-800 fleet.
- Her er Europas største flyselskaper, regnet etter passasjertall Verdens Gang 9.January 2013 (Norwegian)
- Young, Kathryn M. (2013-04-23). "Finnair sells its stake in Norwegian Air Shuttle for â‚Ź53 million | Finance & Data content from". ATWOnline. Retrieved 2013-05-06.
- "Finnair sells shares in Norwegian – bags 34 million | Yle Uutiset". yle.fi. Retrieved 2013-05-06.
- "Norwegian Air Shuttle på ruinene etter Busy Bee" (in Norwegian). Norwegian News Agency. 27 January 1993.
- Valderhaug, Rune (28 January 1993). "Nytt selskap flyr fra Bergen". Bergens Tidende (in Norwegian).
- Larsen, Trygve (13 October 2000). "Vil fly selv". Dagens Næringsliv (in Norwegian).
- Valderhaug, Rune (20 January 1994). "Braathen vil ikke fly direkte Bergen Nord-Norge" (in Norwegian). p. 6.
- Sæthre, Lars N. (24 August 1996). "Nye aktører kjemper om Widerøe-nett". Aftenposten (in Norwegian). p. 27.
- Lillesund, Geir (1 November 1996). "Widerøes med enerett på kortbanenettet" (in Norwegian). Norwegian News Agency.
- Sæthre, Lars N. (2 November 1996). "Widerøe gjorde rent bord". Aftenposten (in Norwegian).
- "Norwegian Air Shuttle kjøper Lufttransport AS" (in Norwegian). Norwegian News Agency. 2 June 2000.
- Larsen, Trygve (8 February 2000). "Helt propell". Dagens Næringsliv (in Norwegian). p. 13.
- Lillesund, Geir (15 November 2000). "Braathens fortsetter omleggingen – kutter kortruter" (in Norwegian). Norwegian News Agency.
- Pedersen, Eivind (16 November 2000). "Derfor stuper Braathens". Dagbladet (in Norwegian). p. 8.
- "Fem flyselskap vil drive flyruten Røst-Bodø" (in Norwegian). Norwegian News Agency. 23 October 2001.
- "Norsk selskap skal fly legehelikopter i Sverige" (in Norwegian). Norwegian News Agency. 2 November 2001.
- Dahl, Flemming (7 January 2002). "Svenneprøve for lite flyselskap Luftkamp over Nordsjøen". aftenposten (in Norwegian).
- Larsen, Trygve (11 January 2002). "NAS inn for landing". Dagens Næringsliv (in Norwegian).
- Dahl, Flemming (17 April 2002). "Lavprisselskap kan ta av". Aftenposten (in Norwegian). p. 23.
- "Directory: World Airlines". Flight International. 10 April 2007. p. 57.
- Quarterly report 3rd quarter 2006
- Norwegian to strengthen Scandinavian network with FlyNordic acquisition ATW Daily News, 25 April 2007.
- Aftenposten: Norwegian Air plans new southeast hub
- Aftenposten: Rygge success for Norwegian (Norwegian)
- Reuters: Norwegian Air places $3.1 bln Boeing order
- "Norwegian får jubileumsflyet fra Boeing – Her er 737 nummer 6.000". 5 April 2009. Retrieved 8 November 2010.
- Kaur, Simmi (5 October 2010). "Norwegian åpner ny base". Aftenposten (in Norwegian). Retrieved 5 October 2010.
- "Norwegian åpner base og satser innenriks i Finland" (in Norwegian). Norwegian Air Shuttle. 5 October 2010. Retrieved 5 October 2010.
- Kaspersen, Line (22 September 2010). "Norwegians "hemmelige" langdistanseplaner". Dagens Næringsliv (in Norwegian). Retrieved 5 October 2010.
- Kaspersen, Line (8 November 2010). "Her er Norwegians New York-fly". Dagens Næringsliv (in Norwegian). Retrieved 5 October 2010.
- Ekroll, Henning Carr (25 January 2012). "Norwegian kjøper fly for 127 milliarder kroner". Aftenposten (in Norwegian). Archived from the original on 25 January 2012.
- volaspheric.blogspot.com: norwegian announces base in London Gatwick, 25 October 2012
- "Norwegian snuser på polske LOT". Boarding.no. Retrieved 2013-05-06.
- "Norwegian vurderer polske LOT - Økonomi". Nrk.no. 2013-04-30. Retrieved 2013-05-06.
- AV: lars magne sunnanå. "Norwegian-ansatte føler seg uthengt - Aftenposten". Aftenposten.no. Retrieved 2013-05-06.
- DN.no. "Det blir ikke kjøpt en Norwegian-billett". DN.no. Retrieved 2013-05-06.
- "Norwegian vil flagge ut til Irland - Økonomi". Nrk.no. 2013-04-25. Retrieved 2013-05-06.
- DN.no. "Norwegian vil flagge ut til Irland". DN.no. Retrieved 2013-05-06.
- "Truer med å flyttenye fly til Sverige - Næringsliv - E24". E24.no. 2012-12-14. Retrieved 2013-05-06.
- "Management". Norwegian Air Shuttle. Retrieved 5 March 2010.[dead link]
- Schmidt, Øystein (25 February 2010). "Kjos klinker til med realt kupp". Hegnar Online (in Norwegian). Retrieved 4 March 2010.
- Home page. Norwegian Air Shuttle. 13 January 2008. Retrieved on 7 May 2010. "Norwegian Air Shuttle – Postboks 115, 1330 Fornebu – Besøksadresse: Oksenøyveien 10A Fornebu."
- "The Year in Brief". Norwegian Air Shuttle. Retrieved 10 December 2011.
- "Annual Reports". Norwegian Air Shuttle. Retrieved 10 December 2011.
- "Norwegian Annual Report 2012 - the year in brief". 20 March 2013. Retrieved 22 May 2013.
- AF Ole Kirchert Christensen (2013-03-14). "Til Florida for 3.000 kroner (opd.)". Check-in.dk. Retrieved 2013-05-06.
- "Fleet". Norwegian. 2010-02-05. Retrieved 2013-05-06.
- bt.no article
- "Norwegian long-haul fleet to be configured with 291 seats". Flightglobal.com. 2012-11-30. Retrieved 2013-05-06.
- [dead link]
- "Fleet". Norwegian Air Shuttle. Retrieved 5 March 2010.
- Norwegian.com press release
- "Max Manus halehelt på Norwegians nyeste fly". Boarding.no (in Norwegian). 11 March 2010. Retrieved 11 March 2010.
- "Silver og Norwegian har inngått et nytt og spennende samarbeid: Lanserer Norges første logojet" (in Norwegian). Norwegian Air Shuttle. 14 September 2006. Retrieved 11 March 2010.
- Airfleets. "Boeing 737 in Norwegian Air Shuttle history". Retrieved 17 September 2009.
- Airfleets. "Fokker 50 in Norwegian Air Shuttle history". Retrieved 17 September 2009.
- Airfleets. "McDonnell Douglas MD-80/90 in Norwegian Air Shuttle history". Retrieved 17 September 2009.
- "Service". Norwegian Air Shuttle. Retrieved 5 March 2010.[dead link]
- Ravnaas, Niels Ruben (23 May 2013). "Nå gir også Norwegian bonuspoeng" (in Norwegian). NA24. Retrieved 23 May 2013.
- "In-flight WiFi". Norwegian Air Shuttle. Retrieved 11 February 2013.
|Wikimedia Commons has media related to: Norwegian Air Shuttle|
- Official website Europe
- Official website Norway (Norwegian)
- Official website UK
- Official website USA
- Route Map