Novelis

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Novelis
Type Subsidiary
Industry Metals, manufacturing, recycling
Founded 2005
Headquarters Atlanta, GA, USA
Area served Worldwide
Key people Phil Martens, (President and CEO)
Products Aluminium
Revenue Increase $11.1 billion
Net income Increase $63 million
Employees Nearly 11,000
Parent Hindalco Industries
Website www.novelis.com

Novelis Inc. is an American industrial aluminum company, headquartered in Atlanta, Georgia, United States[1] Novelis is a leading producer of rolled aluminum and the global leader in beverage can recycling.[2] The company serves customers in sectors including beverage cans, automotive, consumer electronics, construction, foil and packaging.[3]

Company history[edit]

The Novelis company was spun off from Canadian mining and aluminum manufacturer, Alcan Inc. and incorporated in 2005.[4] The company was acquired by India's Hindalco Industries for $6 billion in 2007.[5] The acquisition made Hindalco one of the world's top integrated aluminum players.[6] This makes Novelis a member of the Aditya Birla Group.[7]

Operations[edit]

Novelis is the world’s largest producer of rolled aluminum sheet, with operations spanning 11 countries and nearly 11,000 employees.[8] The company divides its operations into four regions: North America, Europe, Asia, and South America. The regional headquarters are Atlanta, Zurich, Seoul, and Sao Paulo. Novelis also has operations in UK, Germany, Italy, and Canada.[9] Demand for aluminum is increasing with the continued development of emerging nations, urbanization, and the increasing substitution of aluminum for other materials, making expansion a key consideration.[10] The company is investing $100 million in its first manufacturing facility in China set to open in 2014.[11] In response to global demand for aluminum sheet for automotive, electronics and beverage cans, the company has announced capital investments including a $400 million expansion in Asia,[12] a $300 million expansion in Brazil [13] and $200 million expansion in North America. On December 16, 2013 it was announced that Reynolds Consumer Products Inc., subsidiary of Rank Group Ltd. of New Zealand, planned to purchase the consumer products division of Novelis, for CAD $35mn.[14]

Novelis recycles approximately 40 billion cans each year.[15] The company wants to achieve 80% recycled content by 2020.[16]

In May 2014 a complaint was filed with the National Labor Relations Board by the United Steelworkers Union charging Novelis with violating labor laws to prevent employees from unionizing.[17] The charges originated in the Oswego, New York plant and named Phil Martins, President and CEO, Marco Palmieri, Senior Vice President and President, Chris Smith Plant Manager, Peter Sheftic, Human Resources Manager and nine department managers, Tom Granbois, Duane Gordon, Jason Bro, Dan Taylor, Doug Borer, Warren Smith, Andrew Biggs, Paul Elia and Craig Formoza. Charges range from threatening job losses and pay cuts to destroying union informational sheets and producing false union documents.[18] The General Council of the National Labor Relations Board has asked that Novelis be ordered to recognize and negotiate with the United Steelworkers without another vote, an unusually severe recommendation. A hearing to determine if Novelis can be ordered to negotiate will be held on July 16 2014.[19] It is unusual for the courts to overturn the recommendation of the National Labor Relations Board General Council.[20]


Production[edit]

Packaging[edit]

Automotive & Transportation[edit]

Aluminum structures and components for transportation products in automotive, automotive heat exchanger and mass transportation. [22] Auto sheet customers include:

Specialty[edit]

  • Architecture & Building
    • Facade
    • Roofing
    • Insulation
    • Shutters
  • Lithography & Printing
  • Consumer Goods
    • Smartphones, laptops, TV
  • Industrial Applications

Sustainability[edit]

In 2012, Novelis released its second annual sustainability report. The report stated:

  • 19% reduction in energy intensity – halfway to Novelis' 2020 goal of 39 percent
  • 11% reduction in water intensity, almost halfway to its goal of 25 percent
  • 7% reduction in greenhouse gas emissions, representing significant progress towards reaching its total goal of halving Novelis' absolute GHGs
  • 18% improvement towards the company's goal of reducing waste to landfill to zero.[25]

The Novelis report received an A rating from the Global Reporting Initiative (GRI), the world's most widely used framework for sustainability reporting.[26]

Awards and Accomplishments[edit]

  • 2013, Novelis was named metals company of the year, and Novelis CEO Phil Martens was named CEO of the year on the Platts Global Metals Awards in London [27]
  • 2012, Novelis CEO Phil Martens was named one of the top 25 CEOs in the world by Best Practice Institute [28]
  • 2012 Aluminium Awards for Innovation Leadership [29]
  • 2012 American Metal Market Award for Aluminum Excellence in Environmental Responsibility in 2012:[30]
  • 2012 Georgia Governor’s International Award for establishing its Global Research & Technology Center in Kennesaw, GA.[31]
  • 2011 Innovation Award from BMW[32]
  • 2009 Vision Award from Keep America Beautiful[33]

Notes[edit]

  1. ^ "Novelis expanding in Brazil". Atlanta Business Chronicle. Retrieved 2012-11-13. 
  2. ^ "Novelis to Invest 50 Million for New Coating Line in Brazil". CanTech Online. Retrieved 2012-11-13. 
  3. ^ "Novelis LinkedIn". LinkedIn. Retrieved 2012-11-13. 
  4. ^ "Novelis - Our History". Novelis. Retrieved 2012-11-13. 
  5. ^ "Hindalco of India Buys Aluminum Rival". New York Times. Retrieved 2012-11-13. 
  6. ^ "News and Statistics Novelis - Hindalco’s Best Growth Bet". Aluminum India. Retrieved 2012-11-13. 
  7. ^ "Aditya Birla Group: Novelis". Aditya Birla. Retrieved 2012-11-13. 
  8. ^ "Novelis President Charts Sustainable Future for Rolled Aluminum Products Industry". PR Newswire. Retrieved 2012-11-13. 
  9. ^ "Novelis - Geographic Locations". Novelis. Retrieved 2012-11-13. 
  10. ^ "Industry Statistics Reveal Increasing Domestic Demand, Production, and Consumption for Aluminum". The Aluminum Association. Retrieved 2012-11-13. 
  11. ^ "Novelis to Build 100 MN Plant in China". Business-Standard. Retrieved 2012-11-13. 
  12. ^ "Novelis to open Shanghai office". Aluminium Today. Retrieved 2012-11-13. 
  13. ^ "Novelis builds on its footprint". Atlanta Journal Constitution. Retrieved 2012-11-13. 
  14. ^ "Novelis sells North American aluminum foil business to Reynolds". Reuters. Retrieved 2013-12-20. 
  15. ^ "Novelis Recycling". Novelis Recycling. Retrieved 2012-11-13. 
  16. ^ "Novelis Moves Closer to 80 Percent Recycled Content". Aluminum Today. Retrieved 2012-11-13. 
  17. ^ http://www.syracuse.com/news/index.ssf/2014/05/novelis_accused_of_coercing_oswego_workers_into_not_joining_steelworkers_union.html
  18. ^ http://www.scribd.com/doc/224598073/NLRB-Complaint-Against-Novelis-Inc
  19. ^ http://www.usw.org/news/media-center/releases/2014/nlrb-finds-novelis-broke-labor-laws-at-oswego-plant
  20. ^ http://www.localsyr.com/story/d/story/labor-board-asks-novelis-to-negotiate-with-union-w/30406/HBnQU-wWM0aAufAi_8c4BQ
  21. ^ "Novelis builds on its footprint". Atlanta Journal Constitution. Retrieved 2012-11-13. 
  22. ^ "Novelis - Automotive & Transportation". Novelis. Retrieved 2012-11-13. 
  23. ^ "Novelis to Build First Manufacturing Plant in China". PR Newswire. Retrieved 2012-11-13. 
  24. ^ "2012 Range Rover Evoque Features Novelis' Ac-600 PX Aluminum Sheet". The Aluminum Association. Retrieved 2012-11-13. 
  25. ^ "Novelis Emerging Sustainability Leader In the Aluminum Industry". Reuters. Retrieved 2012-11-13. 
  26. ^ "Novelis Emerging Sustainability Leader Aluminum". Yahoo Finance. Retrieved 2012-11-13. 
  27. ^ "Platts 2013 Global Metals Awards winners". Platts. Retrieved 2013-05-25. 
  28. ^ "Novelis' Phil Martens Named One of the Top 25 CEOs in the World by Best Practice Institute". New York Times. Retrieved 2012-11-13. 
  29. ^ "Novelis Recognized for Innovation Leadership with Three European Aluminium Awards". Yahoo Finance. Retrieved 2012-11-13. 
  30. ^ "American Metal Market Award for Aluminum Exellence 2012". American Metal Market. Retrieved 2012-11-13. 
  31. ^ "2012 Atlanta World Showcase & International Awards". Atlanta Business Journal. Retrieved 2012-11-13. 
  32. ^ "BMW Innovation Award for lightweight vehicle construction". ASM International. Retrieved 2012-11-13. 
  33. ^ "Novelis to Receive Award for Green, Volunteering Efforts". Reliable Plant. Retrieved 2012-11-13. 

External links[edit]