Now That's What I Call Music! 44 is the 44th edition of the Now! series in the United States and was released on November 6, 2012. The album debuted at number two on the Billboard 200 with sales of 99,000 copies, "marking the 43rd straight title in the regular Now series to debut in the top 10." It has sold 662,000 copies as of March 2013.
In his review for Allmusic, Andy Kellman notes that seven songs on the album "had reached the Top Ten of the Billboard Hot 100" at the time of its release but its claim of having "the biggest new hits on one album" isn't quite accurate as a number of other songs "either narrowly missed or failed to land anywhere near the Top 40." Based on the tracks on the album, the series also displays the continued dominance of "European-flavored dance-pop" in the summer and early fall of 2012.