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Type Private
Founded Orange County, CA (2012)
Headquarters 15635 Alton Parkway
Suite 100
Irvine, California
Key people Osman Kent,
CEO and Co-Founder;
Arthur Hitomi,
CTO and Co-Founder;
Hildy Shandell,
Products Numecent NaaS, Application Jukebox
Parent Numecent Holdings, North Yorkshire, United Kingdom

Numecent is a Irvine, California-based software company. The company develops a technology platform which delivers native software applications from cloud computing servers using virtualization technology. The patented technology, known as "cloudpaging", allows the delivery of pre-virtualized software instructions to a user's machine on-demand, where the instructions are executed as quickly as they are received.


Numecent's roots started in 1999 as a DARPA project at U.C. Irvine with Arthur Hitomi, one of three scientists who had formed Endeavors Technology Inc., an Irvine, California-based software development company. The project connected computers and mobile devices to Internet work groups and developed an application delivery technology to support these groups.[1]

In 2000, Tadpole Technology PLC, a maker of mobile computing devices and software, purchased Endeavors.[2] In 2004, Tadpole also acquired Stream Theory, a California-based software company that developed technology for deploying application software over the Internet and across enterprise networks, with a focus on the gaming market.[3] Those two companies constituted the genesis of the technology for cloudpaging.

In 2007, after patenting its application streaming technology, Tadpole decided to focus solely on developing that business.[4] In 2008, Tadpole changed its name to Endeavors Technologies Inc.[5]

Endeavors' technology caught the attention of Osman Kent, who had sold 3Dlabs to Creative Labs in 2002.[6] Tadpole had gone into administration during the 2008 credit crunch, and Kent bought the streaming technology IP and patents from the administrators, and formed Numecent Holdings.[7] The company went into stealth mode and worked to lay the foundations for cloudpaging on top of virtualization and streaming. The company came out of stealth mode in 2012.[8]


The company’s main product is Application Jukebox software, which enables existing Windows applications to cloudpage to PCs, where they run, perform, and act as if they were natively installed. The Jukebox tool "cloudifies" applications, in essence pre-virtualizing the software, after which it is encrypted and divided into small fragments called "pages".[9] The pages are delivered one at a time, where they are then executed on the client. The software also employs statistical modeling to dynamically predict which pages should be sent first.

Among the key benefits of cloudpaging are that desktop applications are fully available faster, with less disk space required.[10] Applications can also run if the computer is disconnected from the Internet, such as with a network outage.[11]

In 2012, the company announced Application Jukebox for Red Hat Enterprise Linux and support for Red Hat Enterprise Virtualization 3.0. This allowed Windows apps to stream to desktop computers running Red Hat's Enterprise Virtualization software.[12]

In August 2013, the company announced a service dubbed Native-as-a-Service, or NaaS. Offered in conjunction with Amazon Web Services multi-tenant cloud, or via a self-hosting option, applications and virtualized licenses are cloudified and made available for delivery to end users without having to rewrite or recompile the underlying source code.[13]


Numecent announced the first spin off of its technology, Approxy, in 2012. Approxy offers a white-label delivery service for game developers and publishers.[14] Approxy’s system reduces the delay for players, allowing them to start playing after only a few seconds of download, and additional code necessary to play is retrieved piece-by-piece.[15]

Awards and recognition[edit]

Numecent was named a Gartner Cool Vendor in Cloud Computing for 2013[16] Founder Osman Kent was named the 11th most influential executive in Cloud Computing in an August 2013 Appinions report.[17]


In May 2013 Numecent secured $13.6 M in funding from T-Venture, Deutsche Telecom's venture funding arm.[18]


  1. ^ "Numecent Runs Photoshop, "Call of Duty," Windows 7, And More From The Cloud--Offline, Too". Fast Company. 2012-03-05. Retrieved 2013-08-29. 
  2. ^ "British Company Buys Endeavors Technology". LA Times. 2000-03-15. Retrieved 2013-08-29. 
  3. ^ "Tadpole Technology plc Acquisition of Stream Theory". Directions Magazine. 2004-07-07. Retrieved 2013-09-13. 
  4. ^ "Endeavors to Present at Technology Council". PR Newswire. 2008-04-09. Retrieved 2013-08-29. 
  5. ^ "Tadpole Endeavors to Turn Itself Around". Investors Chronicle. 2008-06-20. Retrieved 2013-08-29. 
  6. ^ "Creative Buys 3Dlabs". PC World. 2008-06-20. Retrieved 2013-08-29. 
  7. ^ "Numecent introduces Cloudpaging as a new category of computing". Graphic Speak. 2012-03-22. Retrieved 2013-09-13. 
  8. ^ "Numecent Debuts "Dropbox for Software" to Speed Up the Cloud". Forbes. 2012-03-05. Retrieved 2013-09-13. 
  9. ^ "Processor Editorial Article - Automated Data Extraction & Reporting". 2009-12-04. Retrieved 2011-11-07. 
  10. ^ "From the Cloud Numecent Makes Heavy Software Look Light". GigaOM. 2013-07-15. Retrieved 2013-08-29. 
  11. ^ "We're Blown Away - This Startup Could Literally Change the Entire Software Industry". Business Insider. 2012-05-03. Retrieved 2013-08-29. 
  12. ^ "Stealth Startup Numecent Raises $2 Million Series A For "Cloudpaging" Technology". Tech Diem. 2012-02-01. Retrieved 2013-09-13. 
  13. ^ "Numecents Native as a Service Delivers Native Apps from the Cloud". Enterprise Networking Planet. 2013-08-01. Retrieved 2013-08-29. 
  14. ^ "Numecent Already Has a Cloudpaging Spinoff for Gaming". Graphic Speak. 2012-03-23. Retrieved 2013-08-29. 
  15. ^ "Approxy Teases Instant Gaming Gratification With ‘Cloudpaging’". Wired. 2012-03-06. Retrieved 2013-09-12. 
  16. ^ "Gartner Cool Vendor". Wall Street Journal. 2013-05-21. Retrieved 2013-08-29. 
  17. ^ "Informational Technology Influence Study". Appinions. 2013-05-21. Retrieved 2013-08-29. 
  18. ^ "Numecent Closes $13.6M Round of Funding". Bright Side of News. 2013-05-31. Retrieved 2013-08-29. 

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