Nuremberg International Toy Fair

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Spielwarenmesse International Toy Fair Nürnberg
Status Active
Genre Toys, Games
Venue Messezentrum
Location(s) Nuremberg
Country Germany
Inaugurated 1950
Attendance 79,200 (2011)
Organized by Spielwarenmesse eG
Website
http://www.toyfair.de
Fair ground 2011
Toys go Green!

Spielwarenmesse International Toy Fair Nürnberg is the largest international trade fair for toys and games hold annually since 1949.[1] Only trade visitors associated with the toy business, journalists and invited guests are admitted. Each year during the course of the event which is held for six days, about 2,700 exhibitors from about 60 countries present their products. In 2011, 79,000 trade visitors and purchasers came for the fair, 54% of them were international visitors. The fair is organized by Spielwarenmesse eG,[2] a marketing and trade fair service provider, based in Nuremberg, Germany.

Range of products[edit]

Every year, about one million products are displayed on the fair, including approximately 70,000 new products. On the fair, they are presented in twelve different product groups. These are, as of the 2011 fair:

  • Model Construction, Hobbies
  • Model Railways and Accessories
  • Technical Toys, Educational Toys, Action Toys
  • Dolls, Soft Toys,
  • Games, Books, Learning and Experimenting, Multimedia
  • Festive and Trend Articles, Carnival
  • Wooden Toys, Craftworks, Gifts
  • Arts& Crafts, Creative Design
  • Sports, Leisure, Outdoor
  • School Articles, Stationery
  • Baby & Infant Articles
  • Multi-product Group

ToyInnovation/ToyAward[edit]

The awarded products stand out due to their degree of innovation, product concept, creativity and playing idea. A jury of industry experts determines the winners in five categories (as of Spielwarenmesse International Toy Fair 2011):[3]

  • Baby&Infant
  • PreSchool
  • SchoolKids
  • Teenager&Family
  • SpecialAward (Topic changing annually)

Global Toy Conference[edit]

The Global Toy Conference takes place on the last day of the fair and deals with issues concerning the future of the toy trade and industry, e.g. sustainability, toy safety, online marketing and successful selling on the Internet.

References[edit]

External links[edit]

Coordinates: 49°25′03″N 11°07′04″E / 49.41750°N 11.11778°E / 49.41750; 11.11778