In official records, it is described as "Nutritionally Complete Food Consisting Principally of Milk Solids, Maltose-Dextrins, Soy Flour, Sucrose." Late in the 1960s, a powdered form was offered for mixing with milk, but that brand registration was not renewed in 1988 and officially expired in 1992, still owned by Mead Johnson.
Mead Johnson also marketed a "dietary supplement" under the same brand in 1985, and registered the brand "Nutrament The Energy and Fitness Drink" in 1996. Nutrament was purchased from Mead Johnson & Company effective February 13, 2004.
Now owned by Nestlé UK as from 01.12.2007
Has been widely available in England where it enjoys the most sales.In particular it has been in South Asian/Caribbean grocery shops since the 1970s where its popularity has meant it also being stocked in supermarkets such as Tesco and Asda in areas which have significant Asian/Caribbean ethnic minority communities.
Is available in Winn-Dixie and Publix grocery stores in the southeastern United States
1 Currently manufactured by General Mills in the United States. Produced by Cereal Partners under the Nestlé brand elsewhere. 2 Brand owned by General Mills; U.S. and Canadian production rights controlled by Nestlé under license. 3 U.S. production rights owned by The Hershey Company. 4 Canadian production rights owned by The Hershey Company. 5 U.S. rights and production owned by Smarties Candy Company, with a different product. 6 U.S. rights and specific trade dress owned by Nestlé; rights elsewhere owned by Associated British Foods. 7 Produced by Cereal Partners, branded as Nestlè. 8 Produced by Cereal Partners, and Branded Nestlé in The United Kingdom, and Ireland. Produced by Post Foods, elsewhere.