Nutrisoda

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Nutrisoda
Type Private
Industry Beverage/CSD
Founded 2003
Founder(s) Joe and Lesley Herron
Headquarters Schaumburg, Illinois, USA
Products Nutrient-enhanced sodas
Parent PepsiAmericas
Website nutrisoda.com

Nutrisoda (formerly known as airforce Nutrisoda) is the brand name of a nutrient-enhanced soda sold in the United States by the Ardea Beverage Company. Nutrisoda contains zero sugar, zero sodium, zero aspartame, and zero to five calories. It is sweetened with Sucralose, an artificial sweetener made by chlorinating sucrose.

Origins[edit]

Nutrisoda was created in 2003 by Joe Heron, previously the Senior Vice President of Novartis Medical Nutrition, and his wife, Lesley Heron. Nutrisoda is now a line of nutrient-enhanced sodas that claim to provide specific wellness benefits.

In January 2006, Ardea Beverage Co. was purchased by PepsiAmericas, the second largest Pepsi bottler in the world. [1]

Product development[edit]

[2]

Nutrisoda was reformulated in early 2009 to improve taste and reduce price ahead of its May 2009 re-launch in San Diego and Minneapolis/St. Paul. During this reformulation, Ardea decided to move forward with four SKUs, down from the eight that were previously for sale until early 2009. Flex, Slender, Radiant, and Renew are the flavors no longer being produced as of May 2009. Nutrisoda also officially dropped airforce from its brand name during this period.

Reformulation also previously occurred in early 2006, when Nutrisoda underwent a repositioning from dietary supplement to conventional food. Ardea revised Nutrisoda formulations to omit the use of some herbs, while retaining certain nutrients such as vitamins, minerals and amino acids.

Flavors[edit]

There are currently four flavors of Nutrisoda containing different combinations of 11 vitamins and nutrients that are marketed as supporting separate aspects of wellness. None contain sugar, aspartame, or sodium, and have zero to five calories. [3]

References[edit]

  1. ^ "PepsiAmericas Buys Ardea Beverage Co." (Press release). PepsiAmericas. 2006-01-23. Retrieved 2009-05-20. 
  2. ^ Vomhof Jr., John (2008-11-21). "Hunt Adkins wins Ardea's Nutrisoda account". Minneapolis/St. Paul Business Journal. Retrieved 2009-05-20. 
  3. ^ http://www.nutrisoda.com