Nuuk Center, also shortened NC, is a shopping mall located in Nuuk, Greenland. The mall, which is the first shopping mall in Greenland, was inaugurated on July 27, 2012. Located next door to the Katuaq Culture Centre, the mall is focused on offering services to a broad spectrum of customers.
Nuuk Center is welcomed by the local businesses, headed by Nuuk Centre Association, and is generally seen as a vehicle for strengthening the presence of local enterprises. By having a centrally placed mall, local businesses can better compete with multinationals. The mall is also seen as an employment opportunity for many.
The mall has not received an uncritical welcome, however. While some express concerns the mall will change both the dynamics and the esthetics of the city, others have seen the mall as a threat to the traditional trading customs. Members of the older generation perceive Nuuk as becoming "too European" by the integration and inclusion of what they see as essentially foreign institutions.