August 2006 cover
|Editor-in-chief||Marvin Scott Jarrett|
|Publisher||Jaclynn B. Jarrett|
|First issue||April 1999 (U.S.)|
|Company||Nylon Holding Inc.|
|Based in||New York, NY|
In preparation for founding Nylon, Ray Gun and Bikini publishers Marvin Scott Jarrett and Jaclynn Jarrett sold their majority interests in Ray Gun Publishing for an "undisclosed sum", then formed Pop Media. Nylon was co-founded in 1999 by the Jarretts, with ex-Ray Gun Editorial Director Mark Blackwell, Madonna Badger as Art Director, Michael Neumann as Development Director and supermodel Helena Christensen as Creative Director (the latter two are longer involved). According to Publisher Jaclynn Jarrett, the magazine's name was chosen because "...Marvin Scott Jarrett, our Editor-in-Chief, just liked the sound of Nylon. After picking it, we realized the New York/London tie-in, which is congruous with our editorial focus on these two cities." The first two letters are the initials for New York and the last three letters are the first three letters of London (New York London). The design of the magazine was intended to be "hyper-legible", in answer to criticism of Ray-Gun 's "chaotic" layouts. The first issue was published on April 6, 1999.
Nylon Japan, the first international issue, was published in 2004.
In 2005, Nylon was bought by Pennsylvania businessman Don Hellinger.
In 2006, Nylon and MySpace collaborated on their first International Music issue, making it freely available online for a time. Nylon TV was launched in 2006 with the creation of its own YouTube channel, and has a following of over 59,600 subscribers and 52,493,000 views to date.Nylon partnered with MySpace in 2006 for its annual June/July music issue.
The magazine became generally available online in digital form in March 2007. Nylon released their June/July International Music and MySpace issue online for free viewing. Marvin Scott Jarrett's Editor's Letter described it as a collaboration with MySpace, focusing on eight "music and style mecca" cities around the world, featuring the White Stripes on the cover, as selected by Nylon's MySpace fans.
Nylon Korea premiered in 2008. In that same year,Nylon and Nylon Guys took to social media with Facebook and Twitter pages. Nylon 's Twitter account has gained over 525,000 followers and over 280,000 on Facebook to date. Nylon teamed up with Live Nation that year to produce its first Nylon Music Tour, headlined by electro rockers She Wants Revenge.
On their 10-year anniversary in 2009, Nylon made the April 1999 inaugural issue freely available online, including all articles, in scanned form. Later that year, Nylon partnered with iTunes for its annual music issue, which included a free summer playlist download of 22 tracks. Nylon Japan was first published in 2009.
Nylon came together with YouTube in 2010 for its Young Hollywood issue, allowing readers to watch the entire issue on YouTube. The partnership extended for the 2011 Young Hollywood issue as well. 2010 also brought the launch of Nylon Dailies, emails written by local writers every day in ten key American cities.
Nylon Indonesia had its first issue published in 2011, followed by Nylon Singapore in 2012. In 2011, Nylon then-President Don Hellinger and then-CFO Jami Pearlman were charged with money laundering and operating an illegal gambling business. In 2012, Hellinger pled guilty to charges of illegal money transfer.
Nylon joined with Facebook in 2012 for its June/July music issue. 2012 also brought a Summer Music Tour, featuring Neon Trees and co-produced by Starbucks. America's Next Top Model announced that Nylon would be its media partner for the show's 19th cycle, airing on August 24, 2012.
The Executive Editor for the magazine is currently Ashley Baker, who also holds the same position for Nylon Guys.
Features Deputy Editor: David Walters, Senior Editors: Melissa Giannini and Mallory Rice, Beauty Director: Katie Dickens, Editorial Assistant: Lisa Mischianti, Beauty Assistant: Jade Taylor, Contributing Editor: Chris Norris.
Fashion Fashion Director: Joseph Errico, Market Director: Rachael Wang, Men's Market Editor: Mitsu Tsuchiya, Associate Market and Accessories Editor: Tamar Levine, Fashion Assistant: Marissa Smith, Style Editor-at-Large: Dani Stahl.
Digital Executive Web Editor: Rebecca Willa Davis, Senior Web Editor: Ray Siegel, Men's Content & Marketing Director: Josh Madden, Web Editor: Ali Hoffman, NYLON TV Executive Producer: Heather Catania, NYLON TV Associate Producer: Blair Waters.
|This section needs additional citations for verification. (September 2011)|
The first Nylon cover subject was Liv Tyler in April 1999, photographed and interviewed by Helena Christensen. Cover models have included: Christina Aguilera, The Horrors, Selena Gomez, Lily Allen, Paris Hilton, The Kills, Camilla Belle, Karen O, Evan Rachel Wood, Mary-Kate Olsen, Lea Michele, Lil' Kim, Zooey Deschanel, Kristen Stewart, Rachel Bilson, Scarlett Johansson, Mischa Barton, Christina Ricci, Leighton Meester, Blake Lively, Taylor Momsen, The White Stripes, Sienna Miller, Nicole Richie, Megan Fox, Hilary Duff, Emma Stone, Lindsay Lohan, M.I.A., Zoe Saldana, Drew Barrymore, Jessica Szohr, Mila Kunis, Emily Browning, Katy Perry, Jena Malone, Abbie Cornish, Vanessa Hudgens, Jamie Chung, Selena Gomez, Emma Roberts, Chloë Grace Moretz, Lily Collins, Hayley Williams and Laura James.
The inaugural issue of Nylon was received with some disdain from Barry Didcock of the Glasgow Sunday Herald, who referred to Christensen's photography of Liv Tyler as "striking enough" but said her interview was "natter" and her photo/journal article about India was "gushing." He continued, "British music fans won't take much from Nylon they haven't already absorbed" from other magazines.
Medialife Magazine's Jennifer Cox wrote in 2001 that Nylon was "a little uppity, and it's not hard to understand why", describing it as "bold, idiosyncratic, challenging, absolutely of-the-moment," but unnoticed by "the mainstream" until March 2001, when Nylon was nominated for the ASME National Magazine award. She described the April issue as "groundbreaking" (for a fashion magazine) to feature an overweight woman in a history of women's weight, noted that the magazine's models "are more often interesting looking than beautiful per se." She found its photo spreads "bold with their use of white space and innovative photography" and noted Nylon's distinctive "heavy emphasis on music coverage."
The American Society of Magazine Editors noted the magazine three times: Nylon was nominated for "National Magazine Award for General Excellence (100,000-400,000 circulation)" in 2001, was a finalist for "General Excellence (100,000 to 250,000 circulation)" in 2003, and was a finalist for the 2006 ASME "Design" award.
In 2008 industry monitor Media Industry News Online editors selected Nylon.com as the penultimate of their "Top 5 Women's Fashion Mag Website Picks", judging on "visual appeal, functionality and usefulness of information". They found it to be the "destination of choice for alternative, fashion minds everywhere", and "...Nylon’s entertainment radar is still alive and well. Its funky illustrations and graphics give Nylon a hip, unique look that is truly hard to come by in the category. Nxtbook provides slick, downloadable digital magazine issues".
The magazine has Radar, Fashion, and Style pages. There is also a Nylon Guys magazine, first announced in 2003 and published independently in 2004, which has featured Joseph Gordon-Levitt from 500 Days of Summer.
According to publisher Jaclynn Jarrett, Nylon partnered with Rizzoli Publishing to publish three books: Street, on global street fashion; Pretty, on beauty; and Play, on music. Pretty: The Nylon Book of Beauty was listed in the New York Public Library's best Books for the Teen Age 2008. In 2009 Jarrett founded Nylon Records and signed French female pop group Plastiscines as its first act, after seeing them on the cover of French fashion and style magazine Citizen K. Also in 2009, Nylon introduced its iPhone app; MinOnline listed it (among "Top 5 iPhone Mags You May Have Missed") as "a pleasant surprise. This fashion and culture mag has one of the more attractive magazine-like designs among print brands on mobile."
- Street: The Nylon Book of Global Style. Universe (2006). ISBN 978-0-7893-1501-4.
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- Street View: The New Nylon Book of Global Style. Universe (2010). ISBN 978-0-7893-2088-9.
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- "Nylon TV + Emma Roberts". NylonMag.com. April 27, 2011.
- "Young Hollywood 2011 - Chloe Moretz". YouTube: NylonMag official channel. April 26, 2011.
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- "12th Annual Webbys - Current Honorees". Webbyawards.com. 2008. Retrieved 2010-08-24.
- Novak, Amy (July 18, 2008). "Top 5 Women's Fashion Mag Website Picks". MinOnline.com. Access Intelligence. Retrieved 2010-08-26.
- Nylon for Guys to break next month. Press Release. PR Week, February 17, 2003. Archive.
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- Books for the Teen Age 2008[dead link] New York Public Library.
- Mathieu, Gaétan (September 16, 2009). "Le pari américain des Plastiscines". France-Amerique.com.
- Harding, Cortney (June 20, 2009). "The Indies - Rock's Back Pages - Nylon Magazine Branches Out With A New Record Label". Billboard Magazine 121 (24). p. 13.
- Smith, Steve (October 8, 2009). "Top 5 iPhone Mags You May Have Missed". MinOnline.com. Access Intelligence. Retrieved 2010-08-25.
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