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Nyotaimori with makizushi

Nyotaimori (女体盛り?, "serve (foods) on the female body"), often referred to as "body sushi", is the Japanese practice of serving sashimi or sushi from the naked body of a woman.[1] Nantaimori (男体盛り?) refers to the same practice using a male model.[citation needed]


Before becoming a living sushi platter, the person (usually a woman) is trained to lie down for hours without moving. She or he must also be able to withstand the prolonged exposure to the cold food. Before service, the individual is supposed to have taken a bath using a special fragrance-free soap and then finished off with a splash of cold water to chill the body down somewhat for the sushi. In some parts of the world, in order to comply with sanitation laws, there must be a layer of plastic or other material between the sushi and the body of the woman or man.

—Jack Herbert, Nyotaimori (Body sushi), Japan for the Uninvited[dubious ]

In the experience of The Guardian columnist Julie Bindel, the models in London were hired through an agency, and had no prior training.[2]


Guest eating sushi directly from the nyotaimori model's body

Some feminists argue that it objectifies the woman doing the serving. Guardian columnist Julie Bindel notes that the woman being used to serve the food, on at least one occasion in London, looked "as if in a morgue, awaiting a postmortem."[2] It has been described as decadent,[3] humiliating,[4] cruel,[4] and objectifying.[4]

The practice has received popularity in Japanese organized crime.[4]

Worldwide reception varies as several countries have banned the practice.[3] In 2005, China has outlawed nyotaimori due to public health reasons and imposed moral censorship issues.[5]

South African entrepreneur Kenny Kunene's birthday party on 21 October 2010 that hosted ANCYL president Julius Malema and featured nyotaimori[6] was criticised by COSATU secretary general Zwelinzima Vavi, leading to a political row.[7][8] Also, the ANCWL condemned nyotaimori at Kunene's party as an attack on the bodily integrity and dignity of women in South Africa.[9]

See also[edit]


  1. ^ Bindel, Julie (12 February 2010). "I am about to eat sushi off a naked woman's body". The Guardian. 
  2. ^ a b Bindel, Julie. "'I am about to eat sushi off a naked woman's body'", The Guardian, Friday 12 February 2010.
  3. ^ a b "The world's weirdest dining experiences". The Independent. 1 June 2010. p. 4.  |first1= missing |last1= in Authors list (help)
  4. ^ a b c d Strong, Jeremy (2011). "A Short Poetics of Cruel Food". Educated Tastes: Food, Drink, and Connoisseur Culture. Lincoln: University of Nebraska Press. pp. 168–189. ISBN 9780803219359. 
  5. ^ Roberts, Christine (5 August 2012). "Nipples covered in wasabi? Sure! Florida patrons willing to drop at least $500 can have sushi served on prone body of nude model". New York Daily News. 
  6. ^ Malema Eats Sushi With Kenny, Zalebs
  7. ^ Vavi's Sushi War Hots Up, The Sowetan, 29 October 2010
  8. ^ COSATU Deputy Lashes Kunene, The Sowetan, 1 November 2010
  9. ^ A chat with 'Sushi King', Tonight, 6 February 2011

External links[edit]