O. Mustad & Son

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O.Mustad & Son A.S.
Type Private
Industry Fishing tackle and accessories
Founded 1832
Headquarters Gjøvik, Norway
Key people Hans Holth Mustad, Owner
Lars Lemhag, CEO
Products Fish hooks
Fishing lines
Terminal tackle
Fishing flies
Website www.mustad.no

O. Mustad & Son A.S. is a Norwegian company that manufactures and sells fishing tackle and accessories since 1877. The Mustad product range includes fish hooks, multifilament and monofilament fishing lines, fishing lures, fishing flies, fly hooks, terminal tackle and fishing clothes. The corporate headquarters are in Gjøvik, Norway.

History[edit]

Mustad can trace its roots back to 1832 in Vardal. Then the farmer Hans Schikkelstad established the factory "Brusveen Spiger- og Staltradfabrikk" for the production of nails, steel wire and various metal products. Later, Skikkelstad's son-in-law Ole Hovelsen Mustad, took over the company with his son Hans and changed its name to "O. Mustad" and later "O. Mustad & Son".[1] Ole Hovelsen Mustad died in 1884, leaving Hans Mustad as the single owner. His five sons became co-owners in 1905. These were Ole Mustad, Jr. (1870–1954), Hans Clarin Hovind Mustad (1871–1948), Halfdan Magnus Mustad (1874–1967), Wilhelm Martin Christie Mustad (1877–1961) and Nicolai Christian Mustad (1878–1970).

By refining and industrializing the manual production of fish hooks in 1877, the company managed to become a global market leader in just a few years. In some parts of the world 'Mustad' is in fact the local word for a fish hook.

Mustad today[edit]

Mustad has expanded from their core business of manufacturing hooks and terminal tackle to a varied range of other fishing accessories.

The company has established sales offices in Auburn, NY and Miami, FL (USA), Porto Alegre (Brazil), Cape Town (South Africa), Singapore and Wuxi (China), and has production facilities in Norway, China, Singapore, Portugal, Malaysia and the Philippines. Mustad’s products are present in more than 160 countries.

The company was run by the 6th generation Mustad unit the end of 2011, when Mustad was sold to NLI Utvikling.[2]

Competitors[edit]

Some of Mustad's main competitors are Gamakatsu, Owner, Maruto, Eagle Claw and VMC.

References[edit]

  1. ^ "Mustad & Søn AS, O.". Aschehoug og Gyldendals Store norske leksikon. Kunnskapsforlaget. 2007. 
  2. ^ http://www.wired2fish.com/mustad-hooks-to-be-bought-by-norwegian-investment-company-p14534

External links[edit]