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Founded Oakland, California 2000 (2000)
Website oaklandish.com

Oaklandish is a fashion line and retail store located in Oakland, California, in the United States. The brand promotes civic pride through a series of t-shirts, hoodies and accessories showcasing symbols of Oakland. The company logo is a modified version of the city logo, an Oak tree with wide outspread roots. Ten percent of proceeds from the sales of Oaklandish items goes to local non-profit community groups through the "Oakland Innovators Award" grant program.[1] Everything sold in the store is made in the United States.[1]


The Oaklandish company began in 2000 as a street art and viral marketing campaign designed to raise awareness about local history and culture.[2] Original projects included a wheat-paste poster series, the "Oakland-Love Retrospective" slide show (projected onto downtown architectural landmarks), the Liberation Drive-In[3] parking lot movie series, and the Oakslander Lakeside Gazette zine.[4] These projects aimed to infuse cultural content into negative urban spaces during a time of rapid development in the city.

From 2003 to 2005 they opened an art gallery in Jack London Square. When the space closed, Oaklandish began selling their wares from a modified camper van at street festivals and farmers markets.[5] In 2011, Oaklandish opened their first retail store in Downtown Oakland. Krazy George Henderson and Jean Quan are customers of the store.[6] That year, they also introduced a new clothing brand representing cities across the country, called There There.[5] In 2012 they partnered with Town Park, a skate park in Oakland, to create skateboards.[7]


  1. ^ a b Vice, Zoe. "The Local Love & Civic Charm Known as Oaklandish". Fashion/Design. KQED. Retrieved 1 November 2012. 
  2. ^ Marech (23 August 2002). "Oakland artists celebrate ignored beauty". SF Chronicle. 
  3. ^ Shuman, Aaron. "Working the Graim Sublime". Retrieved 2002. 
  4. ^ St.Clair, Katy. "There There There". East Bay Express. Retrieved 2000. 
  5. ^ a b Tian, Ye. "Oaklandish to open downtown retail shop on Wednesday". Oakland North. Retrieved 1 November 2012. 
  6. ^ Kuruvilla, Matthai (8 August 2011). "Oaklandish opens T-shirt shop to rebrand city". News (SFGate). Retrieved 1 November 2012. 
  7. ^ Arnold, Erik. "Town Park partners with Oaklandish for new line of skateboards, clothing". Oakland Local. Retrieved 1 November 2012. 

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