|Founded||Oakland, California 2000|
Oaklandish is a fashion line and retail store located in Oakland, California, in the United States. The brand promotes civic pride through a series of t-shirts, hoodies and accessories showcasing symbols of Oakland. The company logo is a modified version of the city logo, an Oak tree with wide outspread roots. Ten percent of proceeds from the sales of Oaklandish items goes to local non-profit community groups through the "Oakland Innovators Award" grant program. Everything sold in the store is made in the United States.
The Oaklandish company began in 2000 as a street art and viral marketing campaign designed to raise awareness about local history and culture. Original projects included a wheat-paste poster series, the "Oakland-Love Retrospective" slide show (projected onto downtown architectural landmarks), the Liberation Drive-In parking lot movie series, and the Oakslander Lakeside Gazette zine. These projects aimed to infuse cultural content into negative urban spaces during a time of rapid development in the city.
From 2003 to 2005 they opened an art gallery in Jack London Square. When the space closed, Oaklandish began selling their wares from a modified camper van at street festivals and farmers markets. In 2011, Oaklandish opened their first retail store in Downtown Oakland. Krazy George Henderson and Jean Quan are customers of the store. That year, they also introduced a new clothing brand representing cities across the country, called There There. In 2012 they partnered with Town Park, a skate park in Oakland, to create skateboards.
- Vice, Zoe. "The Local Love & Civic Charm Known as Oaklandish". Fashion/Design. KQED. Retrieved 1 November 2012.
- Marech (23 August 2002). "Oakland artists celebrate ignored beauty". SF Chronicle.
- Shuman, Aaron. "Working the Graim Sublime". Retrieved 2002.
- St.Clair, Katy. "There There There". East Bay Express. Retrieved 2000.
- Tian, Ye. "Oaklandish to open downtown retail shop on Wednesday". Oakland North. Retrieved 1 November 2012.
- Kuruvilla, Matthai (8 August 2011). "Oaklandish opens T-shirt shop to rebrand city". News (SFGate). Retrieved 1 November 2012.
- Arnold, Erik. "Town Park partners with Oaklandish for new line of skateboards, clothing". Oakland Local. Retrieved 1 November 2012.
- Official website
- Oaklandish on Twitter
- "Hella Local: Oaklandish Spreads the Love Here and Everywhere" in Oakland Magazine