Oasis (drink)
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| Type | Fruit drink |
|---|---|
| Manufacturer | Orangina Schweppes |
| Country of origin | France |
| Introduced | 1990 |
| Colour | Varies |
Oasis is a non-carbonated bottled soft drink, which is a product of Orangina Schweppes (but in the UK is distributed by the Coca-Cola Company). It originated in France by Volvic in 1966. The drink is described as a "fruit juice drink - with sugar and sweeteners".
Advertising campaigns for Oasis target adults and promote the drink as an alternative to water. The drink was promoted in a TV advertising campaign in Britain featuring the well-known entertainer and actor Mike Reid, who at this time was at the height of his fame as Frank Butcher in EastEnders. One phrase has been "Open, pour. Be yourself once more.".
More recently, Oasis' advertising campaign Run Cactus Kid Run features a human-cactus hybrid known as Cactus Boy, as he goes on the run with his lover, a young girl from Kansas, Cactus Girl, who is pregnant with his strange cactus baby. These advertisements are loosely based on the film Badlands, e.g. using the same music.[1]
Another campaign depicted Rubberduckzilla, a giant rubber duck who invades a Japanese city, destroying anything with water in its sight.
A new campaign in 2011 featured a bottle of Oasis and a Scotch egg.
[edit] References
- ^ "Watchdog bans Coca-Cola's "Cactus Kid" TV ads". Reuters (8 October 2008).
[edit] External links
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