Oatibix is similar to Weetabix, but it is made from oats rather than wheat. It was introduced with the advert when a delivery truck carrying it shows made up name "Not Made From Wheat Made From Oats Instead-Abix". Oatibix was voted "Product of the Year" in 2008.
Oatibix Bites are a smaller "bite-sized" version of Oatibix that can be "poured" into a bowl, similar to Weetabix Minis, and more like a traditional breakfast cereal. It is available as Oatibix Bites, Oatibix Bites with Sultana and Apple and Oatibix Bites with Cranberry varieties.