Ocean Pacific
From Wikipedia, the free encyclopedia
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| Type | Private |
|---|---|
| Founded | 1972 |
| Headquarters | Irvine, California, United States  |
| Industry | Apparel |
| Products | Surfwear, Apparel and accessories |
| Website | www.op.com |
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- For the similarly named ocean, see Pacific Ocean.
Ocean Pacific Apparel Corp (Ocean Pacific or OP) is a private company based in Irvine, California, USA. It produces primarily surf related apparel, swimwear, footwear and accessories.
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[edit] History
Ocean Pacific was started by Edmond Shumpert and Fred Ryan in March 1969 as a surfboard brand. Edmond Shumpert conceived the name Ocean Pacific and designed the original Op logo for their surfboard company. At that time Edmond Shumpert was a well known sculptor, surfer and surfboard shaper in Cardiff by the Sea where he met Mr. Ryan. Together they set up a surfboard shop in Leucadia, Ca. This shop was visited by Mike Doyle and Rusty Miller where they and Edmond discussed innovative surfboard designs. These discussions helped Edmond to produce a variety of early 'short boards' that sold well in the area. In August 1969, Fred Ryan sold the Ocean Pacific surfboard name and logo to Don Hansen of Hansen Surf Shop.In 1972, Jim Jenks of San Diego wanted to create clothing that met the demands of surfers in and out of the surf. He received the name from his then employer Don Hansen and the Ocean Pacific apparel line was created. Jenks' idea for clothing under the Ocean Pacific label quickly became popular with the surf culture with its instantly recognizable 'OP' logo. The Ocean Pacific brand experienced financial trouble through the 1990s. Ocean Pacific was owned by Warnaco company (Calvin Klein etc.) Ocean Pacific is currently owned by Iconix Brand Group.
[edit] Sponsoring
Ocean Pacific sponsors surfing competitions and supports musicians. The company has sponsored many surfing champions, including Tom Curren and Kelly Slater.
[edit] Famous Names
In the summer of 2008, an ad campaign to celebrate their 35 year anniversary was launched, featuring celebrities such as actress Rumer Willis, reality show star Kristin Cavallari, singer Christina Milian, musician and fashion designer Pete Wentz of Fall Out Boy and Clandestine Industries, actor Wilmer Valderrama, actress and supermodel Josie Maran and actor and singer Corbin Bleu. The Summer 2009 campain ads featured Sophia Bush, Solange Knowles, and AnnaLynne McCord. Joining those in the Fall 2009 ads were actor Cody Linley, reality star Brody Jenner, and musician Joel Madden. Op also presented tours in 2009 which featured Boys Like Girls, The Maine #REDIRECT [[1]], and Cobra Starship.
