Oddcast (company)

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Oddcast
Founded 1999
Key people Adi Sideman
Website oddcast.com

Oddcast is an online marketing company located in New York City and founded in 1999.[1][2]

Their software PhotoFace allows an uploaded picture to be turned into a 3D face, and then allows the manipulation of the features. They have used this in various marketing campaigns for numerous major corporations.

Background[edit]

The company was founded in 1999 by former Israeli army paratrooper and documentary filmmaker Adi Sideman,[3][4] who as of 2012 is the company's chief executive officer.

Accomplishments[edit]

  • For McDonald's in Europe, they created a promotion called “Avatarize yourself”, which encouraged people to go to a website and use a photograph of themselves to change into a Na'vi from the film Avatar.[5]
  • They have worked with CareerBuilder to create Monk-e-mail, which allows people to send messages with images of talking chimpanzees they can customize. Over 160 million messages have been sent thus far.[6][7]
  • Ford's Theme Song-a-tron[8]
  • Tide's Talking Stain[4]
  • Volkswagen's Babymaker[7]
  • 7-Eleven's BrainFreeze Laboratory, used to promote its Slurpee beverage.[9]
  • OfficeMax's Elfyourself.[10]

References[edit]

  1. ^ "About Us". Oddcast. Retrieved 2012-02-02. 
  2. ^ Ahrens, Frank (15 July 2006). "The Nearly Personal Touch; Marketers Use Avatars to Put An Animated Face With the Name." The Washington Post.
  3. ^ Krewen, Nick (11 January 2004). "Dot.com dreams dashed yet again." Toronto Star.
  4. ^ a b "Oddcast's Character: Oddcast Adi Sideman's avatars have starred in some very successful viral marketing campaigns." The New York Enterprise Report. Retrieved 2 February 2012.
  5. ^ Elliott, Stuart (2010-02-08). "Campaign Spotlight - This Campaign Is Wet (and Wild)". NYTimes.com. Retrieved 2012-02-02. 
  6. ^ Elliott, Stuart (January 13, 2011). "The Game Plan? Returning to What Works". The New York Times. Retrieved February 4, 2012. 
  7. ^ a b Barrett, Rick (4 April 2009). Briggs & Stratton, Milwaukee Journal Sentinel (noting Oddcast campaigns including "Monk- e-Mail, Tide's Talking Stain, and Volkswagen's Babymaker ...")
  8. ^ (23 April 2008). Ford Focus Theme Song-a-tron Becomes A Viral Success!, oddcast.com (verifying Ford campaign)
  9. ^ "MediaPost Publications 7-Eleven Launches 'Brainfreezing' Online Viral Campaign 03/20/2009". Mediapost.com. Retrieved 2012-02-02. 
  10. ^ (19 May 2008). Oddcast Creates Bridezillas Viral Campaign, mediapost.com

External links[edit]