Officeworks
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| Type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 1994 |
| Headquarters | East Bentleigh, Melbourne, Australia |
| Number of locations | 141 |
| Revenue |  A$1,409 million (2009/10) |
| Operating income | A$74 million (2009/10) |
| Employees | 5000+ |
| Parent | Wesfarmers |
| Divisions | Officeworks Retail, Officeworks Business, Harris Technology |
| Website | www.officeworks.com.au |
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[edit] History
The first Officeworks store opened in the inner city suburb of Richmond in Melbourne in June 1994.
Harris Technology, an IT retailer, was purchased by Coles Myer in 1999 and became a subsidiary of the larger office supplies retailer. Viking Australia (a subsidiary of Office Depot) was purchased by Coles Myer in December 2002 and was merged with Officeworks Direct to form Officeworks BusinessDirect, now referred to as Officeworks Business.
By late 2006 the business opened its 100th store in South Yarra, just kilometres from the first store in Richmond. Officeworks had 141 retail stores as at May 2011,[2] with a presence in every Australian state and territory.
Following the purchase of Coles Group by Wesfarmers in November 2007, Officeworks and Harris Technology form part of Wesfarmers' Home Improvement and Office Supplies division.
[edit] Rebranding
Officeworks rebranded in 2008, revising its logo, uniforms, store department names, and slogan - "Lowest Prices Everyday". The revised branding positioned Officeworks as a low cost warehouse similar to that of its sister company Bunnings Warehouse. Officeworks also adopted the "Lowest Price Guarantee" similar to that found at Bunnings, where Officeworks will beat any competitor's price of an identical item by 5%.
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Former Officeworks logo, used until 2008.
[edit] Business
Most Officeworks stores feature the following departments:
- Print & Copy (aka Copy Centre, formerly Printworks) - Provides services including printing, photocopying, laminating, custom promotional products, Photobooks, business cards, printed stationery, stamps and name badges
- Technology (aka Business Machines, formerly Techworks) - Computers, business machines, consumables and other electronic products.
- Furniture (formerly Furnitureworks) - Chairs, desks, filing cabinets and other office furniture.
- Stationery - Pens, paper and other stationery needs.
Some stores formerly featured Inkworks, which provided ink and toner replacements and recycling. This is now part of Technology/Business Machines.
Officeworks Business is the internet and phone sales division of Officeworks, with its own warehouses. It stocks a larger range to retail stores on a delivery only basis, with a focus on day-to-day needs of medium to large businesses rather than small business and general consumers that shop in store.
[edit] References
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This article relies on references to primary sources or sources affiliated with the subject, rather than references from independent authors and third-party publications. Please add citations from reliable sources. (December 2006) |
- ^ "Officeworks fits in the Bunnings shed". The Australian. 4 April 2007. http://www.theaustralian.news.com.au/story/0,25197,21500497-27644,00.html. Retrieved 2008-05-05.[dead link]
- ^ "Second Quarter Retail Sales Results". Wesfarmers Limited. 31 January 2011. http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9Nzk0MDB8Q2hpbGRJRD0tMXxUeXBlPTM=&t=1. Retrieved 31 January 2011.
[edit] External links
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