Oh! (Girls' Generation song)

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"Oh!"
Single by Girls' Generation
from the album Oh!
Released January 25, 2010
Recorded 2009
Genre Electropop, bubblegum pop
Length 3:08
Label S.M. Entertainment
Writer(s) Kim Yeong-hu, Kim Jeong-bae, Kenzie, Kim Yeon-Jung
Producer(s) Kenzie
Girls' Generation Korean singles chronology
"Chocolate Love"
(2009)
"Oh!"
(2010)
"Run Devil Run"
(2010)
Music video
"Oh!" on YouTube

"Oh!" is the lead single from Oh!, the second studio album by South Korean girl group Girls' Generation. The single was digitally released on January 25, 2010[1] and came to be a huge hit song in South Korea. The group used a cheerleader concept for the song's promotional activities.[2] The song hit #1 on various charts, and won several times on the Korean music chart shows Music Bank and The Music Trend.[3] The song ranked #4 on Gaon Chart Top 10 Digital Songs of the Year[4] and it was also the second best selling single in that year, selling over 3.3 million copies. Music site Monkey3 named "Oh!" the best song in 2010.[5]

"Oh!" was remade as a Japanese song for the group's second single titled, "Oh! / All My Love Is For You", from their second Japanese album. The song was released as a double A-side single with the song, "All My Love Is for You", on September 26, 2012, with an accompanying music video premiering on September 14, 2012.[6][7]

Background and release[edit]

Kenzie, a songwriter who previously composed the group's debut single "Into the New World", also composed "Oh!".[8]

"Oh!" was released to digital music sites on January 25, 2010. The song quickly topped various digital music charts within 10 minutes of release.[1] Moreover, the song reached #1 on Gaon Music Chart[9]

Music video[edit]

The group worked with long-time collaborator Rino Nakasone Razalan, whom they had previously worked on for the group's previous single, "Tell Me Your Wish (Genie)" on the choreography for "Oh!", and director Cheo Soo-hyun. A teaser video was released to various websites on January 23, 2010, causing at least one of them – Naver – to be overwhelmed by high visitor traffic.[10] The full video was released on January 27, 2010.[11] Eventually, the dance version of "Oh!" was released on S.M. Entertainment's YouTube channel. The song's official music video has gained massive popularity within the webpage, with over 65 million views as of May 2013, making it one of the most viewed K-pop videos on the site.

The girls wear specific numbers in the music video; each number was personally chosen by the members. In the story version, it is shown that they were cheerleaders for an American football team. In the middle of the video, Sooyoung mishandles an American football helmet (which if checked, shows the logo of the University of Iowa Hawkeyes) causing the computer monitor to be damaged (it was the main highlight of their "Run Devil Run" story video because when the helmet hits the monitor, it causes the Black SoShi to emerge from the monitor). At the end of the video, the girls meet the Black SoShi, their malevolent selves from a parallel universe.[12]

Promotion[edit]

The song was first performed live on January 30, 2010 on MBC's Music Core, as part of their Comeback Stage.[13] However, there was a technical error in MBC's broadcast, with a few seconds of dead air near the end of the performance; the network was subsequently flooded with complaints.[14] The incident was then parodied on YouTube, mixing in clips of the Korean drama IRIS, receiving attention from Korean netizens.[15]

The group followed up with their second performance on The Music Trend the following day.[16]

On their first Music Bank comeback stage, they won the "K-Chart!", beating CNBLUE and 2AM while at the same time breaking the record for the most points on the chart with 23,077 points.[17]

Awards[edit]

Chart procession and succession[edit]

Chart Peak
position
Gaon Singles Chart[20] 1
Gaon Local Singles chart[20] 1
Gaon Monthly Singles chart[20] 1
Gaon Yearly Singles chart[20] 5
Preceded by
"Can't Let You Go Even If I Die" (Korean: 죽어도 못 보내) by 2AM
Gaon Chart weekly number-one singles
February 6, 2010 – March 13, 2010
Succeeded by
"Run Devil Run" by Girls' Generation
Preceded by
"Can't Let You Go Even If I Die" (Korean: 죽어도 못 보내) by 2AM
Gaon Chart monthly number-one monthly singles
February 2010
Succeeded by
"Run Devil Run" by Girls' Generation

References[edit]

  1. ^ a b (Korean) 소녀시대 ‘oh’ 음원 공개 10분만에 차트 1위 기염 (Girls' Generation's "Oh!" Released, #1 on Chart within 10 Minutes). JK News. January 25, 2010. Retrieved January 25, 2010.
  2. ^ (Korean) Choi Jong-pyeon. 장동건-고소영 '5월 결혼설'…아이티 동반 방문 추진 (Jang Dong-geun–Go So-young "Wedding in May"...IT Company Interview Propulsion). SBS News. January 26, 2010. Retrieved January 26, 2010.
  3. ^ (Korean) Lee, Jeong-hyeok. 소녀시대, 지상파 순위프로그램 싹쓸이 (Girls' Generation Takes Over Charts Shows). Sports Chosun. February 21, 2010. Retrieved February 21, 2010
  4. ^ (Korean)미쓰에이, 올해 최고의 노래 등극…‘배드 걸 굿 걸’ [음원결산] (Miss this, crowned the year's best songs ... 'Bad Girl Good Girl' [Source settlement]). Nate. December 11, 2010. Retrieved December 11, 2010.
  5. ^ (Korean) 소녀시대 ‘오’ 몽키3 선정 ‘올해 최고의 노래’ Nate. December 28, 2010. Retrieved December 28, 2010.
  6. ^ "9月26日(水)発売の表題曲が「Oh!」に決定!" (in Japanese). sonejapan.net. September 10, 2012. Retrieved September 10, 2012. 
  7. ^ Akino_Makoto (September 10, 2012). "Girls’ Generation to Release Japanese Version of ‘Oh!’". soshified.com. Retrieved September 11, 2012. 
  8. ^ (Korean) Yang Ji-won. 소녀시대, 스키니진→마린룩 이어 이번엔 ‘스포티’ (Girls' Generation, from Skinny Jeans to Marine Look, Now "Sporty"). JoongAng Ilbo. January 26, 2010. Retrieved January 26, 2010.
  9. ^ (Korean) GAON Music Chart – official website, week 2001.01.31~2010.02.06
  10. ^ (Korean) 소녀시대 ‘oh’ 티저 영상 공개, 1초만에 서버다운 ‘역시 소녀시대’ (Girls' Generation's "Oh!" Teaser Video Released, Causing Server Crash in One Second; "It's Definitely Girls' Generation"). JK News. January 25, 2010. Retrieved January 26, 2010.
  11. ^ (Korean) 소녀시대 오! (Oh!) 뮤직비디오 풀버전 공개 '상큼한 치어리더' (Girls' Generation's "Oh!" Music Video Released in Full, Showing "Lively Cheerleaders"). The Chosun Ilbo. January 27, 2010. Retrieved January 26, 2010.
  12. ^ (Korean) [하이컷 엿보기] 소녀시대 가슴에 새겨진 숫자의 뜻? ([Hayikeot glance] Girls' engraved on the chest of the number mean?). The Chosun Ilbo. February 23, 2010. Retrieved February 23, 2010.
  13. ^ (Korean) 소녀시대, 30일 MBC '쇼!음악중심'에서 컴백 첫 무대 (Girls' Generation Comeback on MBC's Show! Music Core on 30th). Beta News. January 22, 2009. Retrieved January 26, 2009.
  14. ^ (Korean) (Girls ' `Oh!` Comeback `center stage' Music Broadcast accident). MK. January 30, 2010. Retrieved January 31, 2009.
  15. ^ (Korean) 소녀시대 방송사고 '아이리스' 버전 패러디, "대박" (Girls' TV thinking 'Iris' version of a parody, "Jackpot"). SportsChosun. February 1, 2009. Retrieved February 2, 2009.
  16. ^ (Korean) Girls ',' were popular, as in moving stage production 뮤비). My Daily. January 31. 2009. Retrieved January 31, 2009.
  17. ^ (Korean) 소녀시대 컴백하자 뮤뱅 1위 파란 ‘적수가 없다’ (Girls' Generation Wins #1 Music Bank Right After Comeback; "No Match"). Yahoo! Korea February 6, 2010. Retrieved February 5, 2010.
  18. ^ (Korean) Oh M/V Won Top Buzz Music Video , Run Devil Run Ranked 6th and gee ranked 8th http://kr.promotion.yahoo.com/asiabuzz2010/?goPage=11 Oh M/V Won Top Buzz Music Video , Run Devil Run Ranked 6th and gee ranked 8th.  Missing or empty |title= (help)
  19. ^ a b (Korean) Winner List Of 25th Golden Disk Awards). Newsen.
  20. ^ a b c d (Korean) "Gaon Search – 소녀시대". Gaon. Retrieved 2011-10-16. 

External links[edit]