Old media
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The old media or legacy media are traditional means of communication and expression that have existed since before the advent of the new medium of the Internet. Industries that are generally considered part of the old media are broadcast and cable television, radio, movie and music studios, newspapers, books and most print publications. Many of those industries are now less profitable than they used to be and this is has been attributed to the growth of the new media.
Old media, also known as traditional media, comprises art forms like music, dance, puppetry, street plays, theatres, folk-art and tribal art etc. Traditional media is used to spread awareness about social messages, social evils, bad practices that need to be stopped. In West Bengal, India, puppetry was used to create awareness about HIV and AIDS.
