Ollimania the home of Olli and his friends.
|First appearance||27 March 2013 Dutch television (2013)|
|Created by||Hein Mevissen
|Developed by||John Doe
Hein Mevissen Diederiekje Bok
Olli is a cartoon character and a stuffed toy. The character was created by Dutch designer and film director Hein Mevissen and writer Diederiekje Bok. Olli was also part of a campaign in 2013 to save the Rotterdam Zoo Diergaarde Blijdorp. Olli became a national hype in the Netherlands from March 2013. After the launch Olli became the symbol of Rotterdam and professional football club Feyenoord.
Hein Mevissen and Diederiekje Bok from design company John Doe designed Olli from the basic shape of a soccer ball. They believe the basic shape, size and character was part of Olli's success. This made Olli easily recognizable to audiences. Olli is drawn in a minimalist style, requiring only a few lines and one primary color. Olli was created in two sizes, one small one, size 11 in. and one big size 7.2 ft.
There is only one big Olli, it is the elder version of small Olli. Big Olli is a special creature model made for the commercial, it has its own temporarily place at the Rotterdam Zoo.
Fictional character biography
Olli is the favorite toy of Famous Soccer player Giovanni van Bronckhorst. Together they are the main cast of a short film. In Rotterdam, Netherlands of 1980, Giovanni van Bronckhorst is a little boy (played in the short film by the son of Giovanni van Bronckhorst). One day, he discovers a stuffed Elephant at the Rotterdam Zoo and immediately grows attached to it. The name of the elephant is Olli. Giovanni takes him everywhere he goes, especially when he plays soccer. One day during a soccer game, he loses Olli in the canal of Rotterdam. 28 years later in 2013, Giovanni became a Famous Soccer Player and trainer of soccer club Feyenoord and Olli, also grew big, reunite again.
Hein Mevissen and Diederiekje Bok have a history in creating things that help people. To give something back to society and convince big brands to do so too. Olli was part of a strategy they developed and created Olli as a separate brand to generate more traffic and money for the Rotterdam ZOO.
In December 2013 Hein Mevissen and Diederiekje Bok of John Doe got awarded with the highest Dutch advertising award the Golden Loeki for this campaign. The agency John Doe got the award in a Live television show from Arian Buurman, CEO of the Stichting Ether Reclame who hosts the Loeki awards.
In 2013 Olli was used to help and save the Rotterdam zoo to generate money after the zoo lost government funding. In one year over 100.000 Olli's were sold. Olli also generated 75.000 more visitors for the Rotterdam zoo.
- "Stormloop op Olli" (in Dutch). Algemeen Dagblad. 28 March 2013.
- "Volksgekte om knuffeltje Olli". Metro. 29 March 2013.
- "Olli mania". Feyenoord News. 28 March 2013.
- "Olli als uithangbord van Feyenoord". Algemeen Dagblad. 30 March 2013.
- "Olli de vredesduif". AD. March 2013.
- "Feyenoord mascotte Olli" (in Dutch). 30 March 2013.
- "Nieuws" (in Dutch). Feyenoord. 28 March 2013.
- "Olli & Giovanni van Bronckhorst" (in Dutch). FR12. 26 January 2013.
- "Aaibare briljante reclame" (in Dutch). Christianne Blogs. 21 March 2013.
- "Wereldheerschappij voor Rotterdamse Olli" (in Dutch). FAB. 30 March 2014.
- "John Doe grossiert in prijzen" (in Dutch). Algemeen Dagblad. 26 June 2007.
- "Olli wint Gouden Loeki" (in Dutch). Telegraaf. 19 December 2013.
- "Olli wint Gouden Loeki" (in Dutch). Volkskrant. 19 December 2013.
- "Gouden Loeki 2013: Olli met reclamebureau John Doe" (in Dutch). Reclamewereld. 19 December 2013.
- "Gouden Loeki Awards".
- "Olli wint gouden Loeki" (in Dutch). Show News. 19 December 2013.
- "Olli reddende engel diergaarde Blijdorp" (in Dutch). Algemeen Dagblad. 3 December 2013.