One of many similar groups in the city (and elsewhere in Brazil), it offers cultural activities to young people, largely centered around music; it also offers theatrical productions and other activities. Founded in 1979, its stated aims are to combat racism, to encourage self-esteem and pride among Afro Brazilians, and to fight for civil rights for all marginalized groups.
Olodum is widely credited with developing the music style known as samba reggae and for its active participation in carnaval each year. Neguinho do Samba, the lead percussionist, created a mix of the traditional Brazilian samba beat with merengue, salsa, and reggae rhythms for the Carnaval of 1986. This became known as samba reggae. This "bloco afro" music is closely tied to its African roots, as seen through its percussion instruments, participatory dancing and unique rhythm. It also directly draws from many Caribbean cultures, like Cuba and Puerto Rico. Olodum's performing band (or Banda) has released records in its own right and has been featured on recordings by Brazilian stars such as Simone and Daniela Mercury.
In 2014, Olodum appeared in Pitbull World Cup song
- "Morre Neguinho do Samba, fundador do Olodum". EFE (G1 (website)). 2009-11-02. Retrieved 2009-11-28.
- African Music Encyclopedia
- Behague, Gerard. "Rap, Reggae, Rock, or Samba: The Local and the Global in Brazilian Popular Music (1985-95)." Latin American Music Review 27, no. 1
- "La misteriosa muerte del vocalista de Olodum". Télam (Teleshow). 2011-06-13. Retrieved 2011-07-09.
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