The release was announced on 9 January, in a newsletter sent to fans. The single is accompanied by a video that features live footage from the band. It was first played on Radio 1 on 12 January. The single was co-produced by Does It Offend You, Yeah? singer James Rushent and features a remix from the Dutch drum and bass group Noisia. The track was The Prodigy's tenth top ten hit on the UK Singles Chart. The single has yet to receive a physical release outside Europe. The song won the Kerrang! Award for Best Single. It came in at #68 in the 2009 Triple J Hottest 100: the fifth track by The Prodigy to chart in the annual countdown, following "Voodoo People" in 1994, "Breathe" and "Firestarter" in 1996, and "Funky Shit" in 1997. The song itself is featured in the movie Kick-Ass and also on the soundtrack respectively.