Yahoo! Celebrity

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Yahoo! Celebrity
Yahoo! logo.svg
Web address
Commercial? Yes
Type of site
Celebrity gossip news
Available in English
Owner Yahoo!
Launched June 11, 2007

Yahoo! Celebrity (formerly omg!) is a celebrity news and gossip website, run by Yahoo! News's entertainment division. Originally a news aggregator of celebrity news and pictures, Yahoo! Celebrity has since partnered with celebrity news media outlets such as X17 and Access Hollywood to not only use their resources, but to also compile their own features and stories.

First debut[edit]

Yahoo! Celebrity as omg! debuted in June 2007 with little fanfare, with the original press release being published on Yahoo!'s corporate blog.[1] Upon launch, MediaWeek reported that Yahoo is hoping to skew more toward a female demographic with omg!, and that Unilever, Pepsi, and Axiata (Celcom & XL) will be the sole official sponsors of the website.[2] Due to heavy publicity on Yahoo's front page and with its partnerships, readership took off, with four million readers logging on to omg! in the first 19 days alone.[3] As of autumn 2007, omg! registered over eight million readers a month, and is the second most-read gossip website in the United States, ahead of People and behind[3]

In December 2012, Yahoo! reached a deal with CBS Television Distribution to cross-promote its Entertainment Tonight spin-off The Insider with omg!, re-branding the show as omg! Insider.[4]

In January, 2014 it was announced that CBS Television Distribution was to revert the name change back to The Insider while omg! changes its name to Yahoo! Celebrity.


Entertainment Program[edit]

omg! sponsored the entertainment program The Insider with CBS Television Distribution.


omg! sponsored Axiata Cup, the annual ASEAN-level badminton tournament and making the similar badminton tournament, Yahoo! OMG! Open Osim BWF World SuperSeries Premier with US$ 1,500,000.00/IDR 15,000,000,000.00/RM 5,000,000.00. The tournament is held in Indonesia and Kuala Lumpur.


omg! sponsored Indonesian football competition, Yahoo! OMG! Cup. Similar as Indonesian Cup.


  1. ^ Goldman, Sibyl (2007-06-11). "Yahoo! has a new celebrity site? omg!". Yodel Anecdotal (Yahoo!). Retrieved 2008-03-04. 
  2. ^ Shields, Mike (2007-06-11). "omg! Yahoo Launches Celeb Channel". MediaWeek. Retrieved 2008-03-04. [dead link]
  3. ^ a b Hansell, Saul (2007-09-11). "OMG! Yahoo Has Copycat Gossip". BITS (The New York Times). Retrieved 2008-03-04. 
  4. ^ Andreeva, Nellie. "'The Insider' Signs Deal With Yahoo's Omg!, WIll Be Renamed 'Omg! Insider'". Retrieved 2012-10-24.