OMGPop

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OMGPop
Omgpop-site.jpg
Final logo
Web address www.zynga.com
Slogan Play games. Meet people. Hang out.
Commercial? Yes
Type of site Social networking service, online games, chat rooms
Registration Free
Available in English
Owner Zynga Inc.
Editor Charles Forman
Dan Porter
Launched Late 2006
Alexa rank positive decrease 731,912 (July 2014)[1]
Current status Defunct

OMGPop (formerly i'minlikewithyou or iilwy), stylized as OMGPOP, was a former game studio by Zynga Inc., and casual online multiplayer gaming website built entirely in Adobe Flash.[2] OMGPop states on its homepage that it is "a place to hang out, play free online multiplayer games, and make friends."

History[edit]

OMGPop was based in SoHo, in New York City. The company received seed funding from Y Combinator during its early days as a startup.[3]

The website was listed on Time magazine's 50 Best Websites of 2009.[4]

On 21 March 2012, Zynga announced that it will acquire OMGPop for $180 million, saying "It is our mission to provide consumers with fun, free games. We believe OMGPop will help us fulfill our promise."[5][6]

Mark Pincus, CEO of Zynga, announced in an official blog post on 3 June 2013 that the company would be laying off 18% of its employees in order to restructure the company and cut back on finances.[7] Many former OMGPop employees were laid off, and the New York office was one of the three that Zynga shut down.[citation needed] While this has been reported as the closure of OMGPop, the omgpop.com website remained active.[8][9] However, in a statement issued by parent company Zynga in July 2013, it was announced that the site would close on 30 September 2013,[10] with four games – Cupcake Corner, Gem Rush, Pool World Champ and Snoops – being phased out on 29 August 2013.[11] [10][11] The website is now unavailable.

Games[edit]

OMGPop's game selection included standard board, card, and sports games, clones of more well known video games, and special versions of licensed games such as Atari's Missile Command.[12]

OMGPop's most popular game was their Pictionary-like game entitled Draw Something.[13] On 16 March 2012 it was reported that it was the most played game on Facebook registering 10.8 million daily active users, compared to Zynga's Words with Friends with 8.6 million daily active users.[14]

On 4 April 2012 OMGPop reported that their hit game "Draw Something" had surpassed over 50 million downloads and that since the game's launch, over 6 billion drawings had been shared between friends.[15]

References[edit]

  1. ^ "Omgpop.us Site Info". Alexa. Retrieved 2014-07-13. 
  2. ^ Hollister, Sean (2013-06-03). "'Draw Something' studio OMGPOP reportedly shuttered amid Zynga layoffs". The Verge. Retrieved 2013-06-26. 
  3. ^ Cutler, Kim-Mai (2012-03-21). "OMGPOP's Sale to Zynga is One of Y Combinator's Biggest Exits to Date". TechCrunch. Retrieved 2013-01-28. 
  4. ^ "50 Best Websites 2009". Time. Retrieved 20 May 2010. 
  5. ^ Cutler, Kim-Mai (2012-03-21). "Done Deal: Zynga Gets "Draw Something" Phenom bBy Acquiring OMGPOP". TechCrunch. Retrieved 21 March 2012. 
  6. ^ Chen, Brian X.; Wortham, Jenna (25 March 2012). "Draw Something Changes the Game Quickly for Omgpop". The New York Times. 
  7. ^ Pincus, Mark (3 June 2013). "CEO Update". Zynga. 
  8. ^ Kumparak, Greg (2013-06-04). "Zynga Shuts Down OMGPOP One Year After Acquiring It For $200M". TechCrunch. Retrieved 2013-06-26. 
  9. ^ Takahashi, Dean (2013-06-03). "Zynga may be closing Omgpop game studio that it bought for $180M". VentureBeat. Retrieved 2013-06-26. 
  10. ^ a b http://www.zyngaplayersupport.com/article/all/Announcement-OMGPOPcom-Closure-en_US-1375113624757
  11. ^ a b http://www.zyngaplayersupport.com/article/all/Announcement-OMGPOPcom-Game-Closures-en_US-1375114847142
  12. ^ "Atari Now Offering Free Classic Arcade Games Online". Arcade-Junkies. 2009-11-24. Retrieved 2010-07-20. [dead link]
  13. ^ Zakarin, Jordan (2012-03-21). "Zynga Buying OMGPOP, Draw Something Creator, For Reported $200 Million". The Hollywood Reporter. Retrieved 2013-01-28. 
  14. ^ Cutler, Kai-Mai (16 March 2012). "Zynga No Longer Has The Biggest Game On Facebook By Daily Users. OMGPOP Does". TechCrunch. Retrieved 2013-01-28. 
  15. ^ Biggs, John (4 April 2012). "OMGPOP’s Draw Something Surpasses 50 Million Downloads". TechCrunch. Retrieved 2013-01-28.