|Slogan||Play games. Meet people. Hang out.|
|Type of site||Social networking service, online games, chat rooms|
|Alexa rank||731,912 (July 2014)|
OMGPop (formerly i'minlikewithyou or iilwy), stylized as OMGPOP, was a former game studio by Zynga Inc., and casual online multiplayer gaming website built entirely in Adobe Flash. OMGPop states on its homepage that it is "a place to hang out, play free online multiplayer games, and make friends."
On 21 March 2012, Zynga announced that it will acquire OMGPop for $180 million, saying "It is our mission to provide consumers with fun, free games. We believe OMGPop will help us fulfill our promise."
Mark Pincus, CEO of Zynga, announced in an official blog post on 3 June 2013 that the company would be laying off 18% of its employees in order to restructure the company and cut back on finances. Many former OMGPop employees were laid off, and the New York office was one of the three that Zynga shut down. While this has been reported as the closure of OMGPop, the omgpop.com website remained active. However, in a statement issued by parent company Zynga in July 2013, it was announced that the site would close on 30 September 2013, with four games – Cupcake Corner, Gem Rush, Pool World Champ and Snoops – being phased out on 29 August 2013. the website is now unavailable.
OMGPop's most popular game was their Pictionary-like game entitled Draw Something. On 16 March 2012 it was reported that it was the most played game on Facebook registering 10.8 million daily active users, compared to Zynga's Words with Friends with 8.6 million daily active users.
On 4 April 2012 OMGPop reported that their hit game "Draw Something" had surpassed over 50 million downloads and that since the game's launch, over 6 billion drawings had been shared between friends.
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- Hollister, Sean (2013-06-03). "'Draw Something' studio OMGPOP reportedly shuttered amid Zynga layoffs". The Verge. Retrieved 2013-06-26.
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- Cutler, Kim-Mai (2012-03-21). "Done Deal: Zynga Gets "Draw Something" Phenom bBy Acquiring OMGPOP". TechCrunch. Retrieved 21 March 2012.
- Chen, Brian X.; Wortham, Jenna (25 March 2012). "Draw Something Changes the Game Quickly for Omgpop". The New York Times.
- Pincus, Mark (3 June 2013). "CEO Update". Zynga.
- Kumparak, Greg (2013-06-04). "Zynga Shuts Down OMGPOP One Year After Acquiring It For $200M". TechCrunch. Retrieved 2013-06-26.
- Takahashi, Dean (2013-06-03). "Zynga may be closing Omgpop game studio that it bought for $180M". VentureBeat. Retrieved 2013-06-26.
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- Zakarin, Jordan (2012-03-21). "Zynga Buying OMGPOP, Draw Something Creator, For Reported $200 Million". The Hollywood Reporter. Retrieved 2013-01-28.
- Cutler, Kai-Mai (16 March 2012). "Zynga No Longer Has The Biggest Game On Facebook By Daily Users. OMGPOP Does". TechCrunch. Retrieved 2013-01-28.
- Biggs, John (4 April 2012). "OMGPOP’s Draw Something Surpasses 50 Million Downloads". TechCrunch. Retrieved 2013-01-28.