One Village One Product movement
The One village one product movement (一村一品運動 Isson Ippin Undō?) (OVOP) is a Japanese regional development program. It began in Ōita Prefecture in 1979 when the then-governor Morihiko Hiramatsu advocated the program. Implementation started in 1980. Communities selectively produce goods with high added value. One village produces one competitive and staple product as a business to gain sales revenue to improve the standard of living for the residents of that village. Among them are shiitake, kabosu, greenhouse mikan, beef, aji, and barley shōchū. Over 300 products have been selected.
- Oita OVOP International Exchange Promotion Committee One Village One Product Movement (OVOP)
- Ōita Prefecture page
- OVOP (One-Village One-Product) Campaign, Ministry of Economy, Trade and Industry
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