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Type Private company
Industry Online marketplace
Founded 2011
Founders Marcus Lim, Adam Dong
Headquarters Sydney, Australia
Area served Australia, United Kingdom

Oneflare is an Australian-based local service marketplace for home services, that allows consumers and service providers to find each other and then negotiate jobs online.[1][2] Launched in January 2011 as,[2] and backed by Commercialisation Australia,[3] to date it has over 55,000 registered businesses, and has brokered over A$60m worth of business.[4]


Developed by co-founders Marcus Lim and Adam Dong,[1] inspired by the SEEK online model, the vision was to eventually replace Yellow Pages and the traditional online business directory model.[1][5] The interactive service was created to improve efficiency in hiring local service providers, with a transparent feedback system encouraging customers to leave online reviews and ratings.[2]

Launched in January 2011 as,[2][6] the system uses natural language processing to match every request to the right service provider.[7] In June 2011 the company launched an iPhone mobile application that allows users to measure physical objects with their iPhone, and then attach it as part of their job request.[8]

After gaining an A$50,000 Skills and Knowledge grant from Commercialisation Australia to engage professional external advisors to raise investment capital, develop website architecture and procure professional legal advice,[3] the company subsequently raised A$500,000 from external investors Grand Prix Capital, the Sydney Seed Fund and The Strategy Group.[9][10] The venture-backed startup has raised a total of A$1.5 million to date.The company was nominated for the 2013 Australian mobile awards.[11]

Presently Oneflare has over 55,000 registered businesses, and has brokered over AU$60m worth of home services jobs across Australia.[4][5]

The startup acquired Renovate Forum in July 2014, Australia's largest online renovation community.[12] The acquisition extends Oneflare's business model by connecting 40,000 forum members to Oneflare's marketplace of local trade professionals.[13]

Service process[edit]

Both consumers and commercial service providers register on the main website.[14] As part of the guarantee system, providers licensing, professional registration and insurance/indemnity are checked.[14]

Consumers can register for free a job/project, which is then sent to a number of the pre-approved contractors who service that location.[15] In addition to trades such as electricians, landscapers and roofers, the site lists 200 service categories,[10] including accountants, interior designers, cleaners, computer repairers and photographers.[16][17][18] Via the mobile applications, users can measure physical objects with their smart phone, and then attach it as part of their job request.[8] Real-time SMS and email updates are sent to customers and businesses alike.[7] The company then automatically sifts the quotations, and provides the consumer with the five lowest priced quotations, their verification status and past customer reviews.[14] The consumer then chooses their preferred provider, who is contracted directly through the website to complete the work.[14]

Utilising technology to deliver superior customer service,[7] should the provider not complete the work, or complete the work unsatisfactorily, then the company provides both a helpdesk and a guarantee, which will payout up to A$500 to the consumer.[19]


  1. ^ a b c "Oneflare: Desire to disrupt sparks business idea". 15 October 2013. Retrieved 30 January 2014. 
  2. ^ a b c d "Elevator Pitch: Oneflare". Retrieved 30 January 2014. 
  3. ^ a b "Commercialisation Australia - Oneflare Pty Ltd". 
  4. ^ a b Sarah Kimmorley (11 January 2014). "Here Are 11 Australian Start-Ups That Had A Cracking 2013". Business Insider. Retrieved 30 January 2014. 
  5. ^ a b "Oneflare in University of New South Wales Australian School of Business Alumni". 
  6. ^ " Site Info". Alexa Internet. Retrieved 2012-08-02. 
  7. ^ a b c "Crunchbase Profile for". Crunch Base. Retrieved 30 January 2014. 
  8. ^ a b "A new iPhone app is designed to make quoting on jobs easier for punters and tradesmen alike". 
  9. ^ "Australia’s OneFlare Raises $500,000, Eyes Singapore Next". 
  10. ^ a b Rose Powell (4 July 2013). "Oneflare secures funding in readiness for next local services evolution". Retrieved 30 January 2014. 
  11. ^ "OneFlare". 2013 Australian Mobile Awards. Retrieved 30 January 2014. 
  12. ^
  13. ^
  14. ^ a b c d "How It Works". Retrieved 30 January 2014. 
  15. ^ Emily Chantiri (14 January 2014). "Quick route to finding the finest quote". Sydney Morning Herald. Retrieved 30 January 2014. 
  16. ^ "OneFlare". Marketing Mag. Retrieved 30 January 2014. 
  17. ^ "Quote sites like OneFlare: another way to bring in customers\author=Daniel James". Business IT. 1 October 2013. Retrieved 30 January 2014. 
  18. ^ "Search data indicates that ‘cleaning’ is a booming business". InClean. 3 November 2013. Retrieved 30 January 2014. 
  19. ^ "Guarantee". Retrieved 30 January 2014. 

External links[edit]