Oneworld

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Oneworld
Launch date 1 February 1999
Members Full 10[1]
Non-voting 17 affiliates[2]
Pending 2
Destinations Airports 727[3]
Countries 142[3]
Annual passengers (m) 329.89[3]
Annual RPK (G) 751.95[3]
Fleet size 2,269[3]
Management
Website http://www.oneworld.com

Oneworld (CRS: *O) is one of the world's three largest global airline alliances and its central management team, Oneworld Management Company Ltd, is based in Vancouver, British Columbia, Canada.[6][7] Oneworld was founded in 1999 by American Airlines, British Airways, Cathay Pacific, Canadian Airlines and Qantas. Oneworld's slogan is "oneworld revolves around you" and its members share one vision: "to generate more value for customers, shareholders and employees than any airline can achieve by itself". Since late 2002, Oneworld member airlines have developed common specifications across their engineering and maintenance activities, reducing costs through bulk buying and parts sharing.[8]:12

The alliance has a Managing Partner, reporting to the alliance board, Oneworld Governing Board, which is made up of the chief executives of each of the member airlines. Chairman of the board rotates on an annual basis among the alliance members' chief executives. Reporting to the Managing Partner are Vice-Presidents for Commercial, IT and Cost Reduction, Airports and Customer Experience, Membership and Operations, and Corporate Communications.[8]:7[9]

Oneworld had the biggest expansion in its history in 2007 when Japan Airlines, Malév Hungarian Airlines and Royal Jordanian joined as full members, while Cathay Pacific's subsidiary Dragonair, four subsidiaries of Japan Airlines and two subsidiaries of LAN Airlines joined as affiliate members.[10][11] The alliance is set to expand further with Mexicana and Russia's S7 Airlines joining in October 2009 and 2010, respectively.[12][13] In 2009, Oneworld celebrated its 10th anniversary with the introduction of a new standard Oneworld livery, that all of its member airlines adopted on a proportion of their fleets and a special version of its logo.[14]

As of 29 May 2009, Oneworld, with its members elect, reached over 720 destinations in over 140 countries. It operates over 8,300 daily flights, carrying nearly 330 million passengers on a combined fleet of over 2,200 aircraft.[3] It is the only alliance that has a full network in Australia with Qantas and the only alliance with a member based in South America and Asia's Middle East with LAN Airlines and Royal Jordanian, respectively.[8]:1 The 2008–2009 global financial crisis and the 2009 swine flu pandemic have hit the airline industry particularly hard, benefits generated through Oneworld enabled the member airlines to maintain their position as the grouping with the best financial track record. Based on latest 2008 full year results from members of all three alliances, Oneworld members combined lost US$1.7 billion net, against total losses by Star Alliance of US$8.8 billion and SkyTeam's collective US$13.3 billion deficit.[15]

Oneworld was voted the world's Best Airline Alliance in the 2002, 2004 and 2005 Business Traveller Awards[16][17][18] and named the World's Leading Airline Alliance for the sixth consecutive year at the 2008 World Travel Awards.[19]

Contents

[edit] 10th anniversary

Oneworld 10th Anniversary Logo

To increase awareness of the 10-member alliance and as part of the celebration of Oneworld's 10th anniversary in 2009, all the alliance's member airlines decorated a proportion of their aircraft fleets in a standard Oneworld livery - around 40 aircraft in total, mainly types that fly on international routes.

The new livery features the Oneworld name in large letters that are almost two metres tall, and the Oneworld logo along the side of their fuselage, against a white or a polished metal background. The name of the operating member airline will be placed in smaller lettering in a standard position at the front of the aircraft below the Oneworld name and logo. Each member airline will also retain its regular tailfin design.

In addition, Oneworld has unveiled a special version of its logo, featuring the text "10 years" printed behind the word Oneworld as a watermark on its round blue orb.[14]


[edit] New standard Oneworld livery

The following aircraft carry the new standard Oneworld livery:[20]

Coming soon:

[edit] Customer service initiatives

On 21 April 2005, Oneworld became the first airline alliance to enable its customers to fly throughout its members' network on electronic tickets (E-Tickets) only, with the completion of interline e-ticketing links between all its member airlines. E-Ticket made checking-in quicker and smoother as all the information is stored electronically, it cannot be lost or risk being stolen like a traditional paper ticket. In addition, E-Ticket enabled customers to access new automated features, like self-service, mobile or internet check-in.[27]

On 16 September 2008, Oneworld and Lonely Planet jointly introduced Oneworld Travel Stations, interactive installations to offer guides, tips and advice on where to sleep, what to eat, where to relax, what to see and how to do business on some of the world's leading destinations, which are served by Oneworld member airlines. Any information, language guides and audio casts can be downloaded to the traveller's smartphones, laptops or other devices. In addition, Oneworld introduced Oneworld Charging Stations, freestanding units to enable travellers to recharge their laptops, mobile phones, PDAs and other similar devices for a power top-up. Both Oneworld Travel Stations and Oneworld Charging Stations are available free of charge at selected airports in Europe. Oneworld Travel Stations won an Innovation Award 2008 from the Netherlands' Reisrevue travel trade magazine and a Silver Winner for Best Use of Technology from the US magazine Event Marketer.[28][29][30]

On 3 June 2009, Oneworld introduced Oneworld Travel Library, a library service with some of the world's most popular books in audio format featuring approximately 40 titles, including fiction, business, society and travel, available in English, Dutch, French, and Italian. The audio books can be downloaded free of charge to the traveller's smartphones, laptops or other devices. Oneworld Travel Library is available at selected airports in Europe.[31]

[edit] Membership history

[edit] 1998

[edit] 1999

[edit] 2000

[edit] 2001

[edit] 2003

[edit] 2004

  • 3 June – Swiss terminated the bilateral commercial agreement with British Airways, a fundamental condition of it becoming a member of the alliance, and released from its commitment to join the alliance.[45]

[edit] 2005

[edit] 2006

[edit] 2007

[edit] 2008

[edit] 2009

[edit] Member airlines

[edit] Full members and their member & non-member affiliates

Member Airline [1] Country Joined Member Affiliates [2] Non-Member Affiliates
American Airlines1  United States
1999
Flag of the United States American Eagle (including
Flag of Puerto Rico Executive Airlines)
Flag of the United States AmericanConnection (operated by
Flag of the United States Chautauqua Airlines)
British Airways1  United Kingdom
1999
Flag of the United Kingdom BA CityFlyer
Flag of South Africa Comair
Flag of Denmark Sun Air
Flag of the United Kingdom OpenSkies
Cathay Pacific1  Hong Kong
1999
Flag of Hong Kong Dragonair
Qantas1  Australia
1999
Flag of New Zealand Jetconnect
Flag of Australia QantasLink (operated by
Flag of Australia Airlink (National Jet)
Flag of Australia Eastern Australia Airlines &
Flag of Australia Sunstate Airlines)
Flag of Australia Jetstar Airways
Flag of Singapore Jetstar Asia Airways2
Flag of Vietnam Jetstar Pacific Airlines3
Flag of Singapore Valuair2
Finnair  Finland
1999
Iberia  Spain
1999
Flag of Spain Iberia Regional Air Nostrum Flag of Spain Vueling4
LAN Airlines  Chile
2000
Flag of Argentina LAN Argentina
Flag of Ecuador LAN Ecuador
Flag of Chile LAN Express
Flag of Peru LAN Perú
Japan Airlines  Japan
2007
Flag of Japan J-Air
Flag of Japan JAL Express
Flag of Japan JALways
Flag of Japan Japan Transocean Air
Flag of Japan Hokkaido Air System
Flag of Japan Japan Air Commuter
Flag of Japan Ryukyu Air Commuter
Malév  Hungary
2007
Royal Jordanian  Jordan
2007

1 Founding member [8]:14
2 A partnership between Qantas and Singapore's Westbrook Investments Pte Ltd [63]
3 A partnership between Qantas, Vietnam's State Capital Investment Corporation (SCIC), Saigon Tourist and Mr. Luong Hoai Nam [64]
4 A partnership between Iberia, Nefinsa and Inversiones Hemisferio [65]

[edit] Former member airlines

Former Member Airline Country Joined Exited Affiliates
Canadian Airlines1  Canada
1999
2000
Flag of Canada Calm Air
Flag of Canada Canadian North
Flag of Canada Canadian Regional Airlines
Flag of Canada Inter-Canadien
Aer Lingus2  Ireland
2000
2007

1 Founding member.[8]:14 Acquired by Air Canada, a Star Alliance member [40]
2 Voluntarily left the alliance due to changing business strategy [57][58]

[edit] Member designate

Mexicana Airbus A330-200 in new livery, will join Oneworld in October 2009
S7 Airlines Boeing 767-300ER will join Oneworld in 2010
Member Designate Country Joining Affiliates
Mexicana1  Mexico
October 2009 [66]
Flag of Mexico MexicanaClick
Flag of Mexico MexicanaLink
S7 Airlines2  Russia
2010
Flag of Russia Globus Airlines

1 On 9 April 2008, Mexicana accepted an invitation to join the Oneworld alliance. Its subsidiary MexicanaClick will also join as an affiliate member. The airline's primary sponsor is Iberia, assisted by American Airlines. Mexicana currently enjoys bilateral relationships such as codesharing and frequent flyer programs, with Oneworld members American Airlines, Cathay Pacific, Iberia, Japan Airlines and Qantas. The joining process is expected to take between 12 and 18 months.[12] The airline is a former member of Star Alliance, which left in 2004 after 4 years of membership due to the codeshare agreement signed with American Airlines, instead of United Airlines (a Star Alliance member).
2 On 26 May 2009, S7 Airlines unanimously elected on board by Oneworld's existing ten member airlines, to join in 2010. The airline's primary sponsor is British Airways. S7 Airlines' charter subsidiary Globus Airlines will not be covered by the Oneworld agreement.[13]

[edit] Possible future members

Oneworld has expressed its desire to recruit new member airlines[67] while several airlines have expressed their intention to join the alliance.

[edit] Premium status

Oneworld has three premium levels – Ruby, Sapphire, and Emerald – based on a customer's tier status in a member airline's frequent flyer program. Emerald level is the highest level in each carrier's program. Each of the member airlines recognises the elite statuses. The statuses have no specific requirements of their own; membership is based solely on the frequent flyer programs of individual member airlines.[79]

[edit] Oneworld Ruby

Oneworld Ruby status is awarded to customers who have reached the first premium level of a member airline's frequent flyer program.

Benefits of Oneworld Ruby membership:[79]

  • Priority reservations waitlisting
  • Priority airport stand-by
  • Priority airport check-in (Business Class)
  • Preferred seating

Membership tiers granting Oneworld Ruby:

[edit] Oneworld Sapphire

Oneworld Sapphire status is awarded to customers who have reached the second highest premium level of a member airline's frequent flyer program.

Benefits of Oneworld Sapphire membership:[79]

  • Priority reservations waitlisting
  • Priority airport stand-by
  • Priority airport check-in (Business Class)
  • Preferred seating
  • Priority boarding
  • Airport lounge access (Business Class)

Membership tiers granting Oneworld Sapphire:

[edit] Oneworld Emerald

Oneworld Emerald status is awarded to customers who have reached the highest premium level of a member airline's frequent flyer program.

Benefits of Oneworld Emerald membership:[79]

  • Priority reservations waitlisting
  • Priority airport stand-by
  • Priority airport check-in (Business/First Class)
  • Preferred seating
  • Priority boarding
  • Airport lounge access (Business/First Class)

Membership tiers granting Oneworld Emerald:

[edit] Co-location

Oneworld members have been co-locating in airports, as follows (in alphabetical order):

[edit] Logo and special livery

Japan Airlines Boeing 777-300 (JA8941) with special Oneworld livery, seen in 2007

The small Oneworld logo (30cm in diameter) is found to the right of the aircraft entry door, on any aircraft of the Oneworld member airlines.

In 2007, Japan Airlines painted two of its Boeing 777 aircraft, a Boeing 777-200ER (JA704J) and a Boeing 777-300 (JA8941), in a special Oneworld livery to mark its entrance into the alliance.[113][114]

In 2009, Finnair decorated one of the buses it operates between Helsinki Airport and the city centre in a special Oneworld livery, featuring the tailfins of all the alliance's member airlines.[115]

[edit] Aircraft livery photo gallery

Oneworld member airlines and its affiliates
American Airlines Boeing 777-200ER (N781AN) at London Heathrow Airport
American Eagle Embraer ERJ-140 (N823AE) at Chicago O'Hare International Airport
British Airways Boeing 747-400 (G-BNLE) at London Heathrow Airport
Cathay Pacific Airbus A340-600 (B-HQB) at London Heathrow Airport
Dragonair Airbus A330-300 (B-HWG) at Taipei Taoyuan International Airport
Finnair Embraer ERJ-170 (OH-LEI) at Helsinki Vantaa Airport
Iberia Airbus A319-100 (EC-KEV) at London Heathrow Airport
Iberia Regional Air Nostrum Bombardier Dash 8 (EC-IBT) at Palma de Mallorca Airport
Japan Airlines Boeing 777-300ER (JA733J) at London Heathrow Airport
J-Air Bombardier CRJ200 (JA207J) at Nagasaki Airport
JAL Express Boeing 737-400 (JA8993) at Osaka Kansai International Airport
JALways Boeing 747-300 (JA8187) in old livery at Tokyo International Airport
Japan Transocean Air Boeing 737-400 (JA8939) at Fukuoka Airport
LAN Airlines Airbus A320-200 (CC-COT) at Arequipa Rodríguez Ballón International Airport
LAN Perú Airbus A320-200 in old livery at Arequipa Rodríguez Ballón International Airport
Malév Boeing 737-700 (HA-LOB) at London Heathrow Airport
Qantas Airbus A380-800 (VH-OQA) at Sydney Airport
QantasLink Boeing 717-200 (VH-NXO) at Perth International Airport
Royal Jordanian Airbus A321-200 (JY-AYG) at London Heathrow Airport

[edit] References

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  14. ^ a b Oneworld (3 February 2009). Oneworld airlines renew their commitment to build on the value the alliance offers customers worldwide - including a standard Oneworld livery. Press release. http://www.oneworld.com/ow/news/details?objectID=16589. Retrieved on 24 June 2009. 
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  24. ^ Finnair (13 August 2008). Finnair is first Oneworld member airline in Europe to decorate an aircraft with special alliance livery. Press release. http://www.finnairgroup.com/group/group_11_2_1.html?&Id=1218632970.html. Retrieved on 23 June 2009. 
  25. ^ Qantas (27 February 2009). Qantas Marks Tenth Anniversary of Oneworld Alliance. Press release. http://www.qantas.com.au/regions/dyn/au/publicaffairs/details?ArticleID=2009/feb09/3892. Retrieved on 23 June 2009. 
  26. ^ Royal Jordanian (23 March 2009). A new Airbus A319 (Ajloun) with the Oneworld livery joins RJ. Press release. http://www.rj.com/tabid/59/locale/en-US/default.aspx?itemid=170. Retrieved on 23 June 2009. 
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  28. ^ Oneworld (16 September 2008). Oneworld and Lonely Planet offer travel tips for iPhone generation. Press release. http://www.oneworld.com/ow/news/details?objectID=15211. Retrieved on 28 June 2009. 
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  39. ^ "BA sells Air Liberte". BBC. 5 May 2000. http://news.bbc.co.uk/2/hi/business/736703.stm. Retrieved on 9 July 2009. 
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  44. ^ Oneworld (23 September 2003). Swiss International to join Oneworld airline alliance. Press release. http://www.oneworld.com/ow/news/details?objectID=1282. Retrieved on 25 June 2009. 
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  46. ^ Oneworld (19 April 2005). Regional Air no longer a Oneworld affiliate as BA terminates its franchise agreement. Press release. http://www.oneworld.com/ow/news/details?objectID=4782. Retrieved on 25 June 2009. 
  47. ^ Oneworld (17 October 2005). Royal Jordanian to join Oneworld airline alliance. Press release. http://www.oneworld.com/ow/news/details?objectID=6017. Retrieved on 25 June 2009. 
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