Online Loyalty Association
The Loyalty Association was created with the aim of providing the cashback and online loyalty industry with a distinct code of practice and to provide customers with a source of confidence in member websites.
The code of practice includes things such as adhering to the Data Protection Act, providing all contact details on members website and validity of all information displayed on the members website.
Membership to the Online Loyalty Association is via a monthly subscription and the Association has grown from its inception to include other loyalty sites such as EDealsUK.
Donohue, Alex (28-Nov-07, 12:45). "Loyalty association set to raise redemption standards". Brand Republic. Retrieved 2008-06-18. Check date values in:
"The Loyalty Association' launches; top online loyalty programs join forces to promote good practice". M2 Presswire. 27 Nov 2007. Retrieved 2008-06-18.