OpenTV
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| Type | privately held |
|---|---|
| Industry | Interactive television |
| Founded | 1994 |
| Headquarters | San Francisco, USA |
| Products | Television operating systems and Middleware |
| Revenue | $110 million (USD) in 2007 |
| Employees | 500 |
| Website | www.OpenTV.com |
OpenTV is an interactive television company founded in 1994. Its main business involves the sale of set-top-box operating systems and software. On March 28, 2010 OpenTV became a fully owned subsidiary of the NAGRA Kudelski Group and officially delisted from the NASDAQ, where it was previously listed under the symbol OPTV.
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[edit] OpenTV Core middleware
OpenTV's flagship product is OpenTV Core, a widely deployed digital television middleware. OpenTV Core software technology contains a hardware abstraction layer to enable hardware independence, TV libraries, a selection of application execution environments, and support for Personal Video Recorders (PVRs) to create a digital television environment for set-top box.
OpenTV Core middleware has shipped some 100 million set-top boxes worldwide (February 2007)[1] on 37 set-top-box manufacturers.
[edit] OpenTV Virtual Machine execution environment
OpenTV applications are written in C, using their own compiler, gcco, which outputs o-code which is then run on many set-top-boxes. The OpenTV API wrap all the hardware functions, including data transmission (one-way satellite broadcasts, full bi-directional links such as a modem or hard-wired serial port and high-speed broadband networks).
[edit] OpenTV Advertising
OpenTV supports interactive advertising. They purchased CAM Systems in 2005, an advertising traffic & billing solution for a US cable company, specifically Comcast. OpenTV provides system for allocation, scheduling, traffic, verification, and billing and supports local ad insertion/targeting at the head-end or on the set-top, ad telescoping using VOD and PVR, enhanced TV for consumer call-to-action and audience measurement solutions for campaign effectiveness.
