Opinion Research Corporation
From Wikipedia, the free encyclopedia
 |
This article needs additional citations for verification. Please help improve this article by adding reliable references. Unsourced material may be challenged and removed. (June 2009) |
| Type | subsidiary |
|---|---|
| Founded | 1938 |
| Headquarters | Princeton, New Jersey |
| Key people | Vinod Gupta (CEO, InfoUSA) |
| Industry | Market Research, Business Services |
| Products | Research Social research Marketing research |
| Revenue | $56.4 million (2005) |
| Parent | InfoUSA |
| Website | opinionresearch.com |
Opinion Research Corporation, based in Princeton, New Jersey, is a demographic, health, and market research company. It was founded in 1938 by Claude Robinson and George Gallup, although Gallup quickly left the firm in 1939. Opinion Research Corp was acquired by InfoUSA on August 4, 2006 for $12 per share in cash.[1]
ORC International is the European research and consultancy arm of Opinion Research Corporation.
[edit] Notes
- ^ InfoUSA Press Release, December 6, 2006
