Optimax
From Wikipedia, the free encyclopedia
| Type | Private |
|---|---|
| Industry | Healthcare |
| Founded | 1991 |
| Headquarters | London, England |
| Area served | United Kingdom |
| Website | http://www.optimax.co.uk |
Optimax is a UK based laser eye treatment specialist which has 21 locations nationwide.[1]
Laser eye surgery in the UK is dominated by three main companies Optical Express, Ultralase and Optimax which, in total, account for approximately 56% of clinics in the UK.[2]
[edit] History
Optimax was founded by Russell Ambrose in 1991 and he was also the clinic’s first patient.[3] Optimax were the first company to introduce Femtosecond laser IntraLASIK nationwide.[4]
A direct mail advertisement by Optimax which claimed ‘we're the UK's number one Laser Eye Surgery specialists’ was banned by the ASA in September 2011. The complaint was made by competitor Optical Express.[5]
[edit] References
- ^ . "Eye Health Problems and Eye Health Care Features from Optician Online - Ten years of trends in UK refractive surgery". opticianonline.net. http://www.opticianonline.net/Articles/2010/11/26/26744/Ten+years+of+trends+in+UK+refractive+surgery.htm. Retrieved 1 September 2011.
- ^ . "Eye Health Problems and Eye Health Care Features from Optician Online - Ten years of trends in UK refractive surgery". opticianonline.net. http://www.opticianonline.net/Articles/2010/11/26/26744/Ten+years+of+trends+in+UK+refractive+surgery.htm. Retrieved 1 September 2011.
- ^ . "Entrepreneur saw the light with lasers - Times Online". TimesOnline (London: News Intl). ISSN 0140-0460. http://business.timesonline.co.uk/tol/business/entrepreneur/article721758.ece?token=null&offset=12&page=2. Retrieved 1 September 2011.
- ^ . "Compare for Optical Express, Ultralase, Optimax. What Lasik clinic should I choose in UK?". lasikreviews.co.uk. http://www.lasikreviews.co.uk/lasik-clinic-compare-optical-ultralase-optimax.htm. Retrieved 1 September 2011.
- ^ (2011 [last update]). "Optimax Laser Eye Clinics advert claiming to be number one banned by ASA - News - THE DRUM - Advertising, Design, Media, Marketing, Digital, PR - News, Information & Jobs". thedrum.co.uk. http://www.thedrum.co.uk/news/2011/09/07/25741-optimax-laser-eye-clinics-advert-claiming-to-be-number-one-banned-by-asa/. Retrieved 7 September 2011.
