In 2013, it was reported that many Brazilian orange-growers were giving up on oranges and other citrus fruits and turning instead to sugarcane and other crops. Brazilian orange-growers have been pushed out of the market because of a decline in domestic prices of oranges, as well as rising costs of labor and chemicals. One reason for low prices in 2013 was consecutive bumper crops in Brazil during the two previous growing seasons, which increased global supply and led to a 31% decline in world market prices.
The state of São Paulo is the biggest producer in Brazil. The number of fruit-bearing orange trees there fell 8.3% to 185.5 million in 2012.
According to the Center for Advanced Studies on Applied Economics at the University of São Paulo, the average price per box of oranges offered by industrial buyers in Brazil fell almost 60% from January 2007 to May 2013, from 15.46 Brazilian reals to 6.50 Brazilian reals.