Orangina

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Orangina
Orangina.jpg
Orangina bottles
Country of origin  France
Introduced 1935
Colour Orange / Yellow
Ingredients Citrus
Website www.orangina.com
www.orangina.eu

Orangina (French pronunciation: ​[ɔʁɑ̃ʒina]) is a carbonated citrus beverage made from orange, lemon, mandarin, and grapefruit juices and containing orange pulp.[1] The concept of Orangina originated at a trade fair in France and was first marketed in Algeria by the French Algerian Léon Beton. It is a popular beverage in Europe and to a much lesser extent in North America.

Since November 2009, Orangina has been owned by Suntory in most of the world.[2] In North America, the brand has been owned by the Dr Pepper Snapple Group since 2006.

History[edit]

Orangina started as Naranjina, presented at the 1935 Marseille Trade Fair by its Spanish inventor, chemist Dr. Trigo,[3] from Valencia, who invented it in 1933. The drink was created from a mix of citrus juice, sugar, and carbonated water.[4] It was later called TriNaranjus (now, TriNa) for the Spanish market.

Léon Beton bought the concept and recipe for Naranjina in 1935.[4] However, the outbreak of major conflicts, notably World War II, largely sidelined Léon Beton's attempts to market his drink in Europe.[5]

His son, Jean-Claude Beton, took over the company from his father in 1947.[4][5] Jean-Claude Beton kept most of the original recipe, which he marketed to appeal in European and North African consumers.[4] Orangina quickly became a common beverage throughout French North Africa.[5] In 1951, Jean-Claude Beton introduced Orangina's iconic, signature 8-ounce bottle, which became a symbol of the brand.[4] The bottle is shaped like an orange, with a glass texture designed to mimic the fruit.[4]

Production was moved to the city of Marseille in metropolitan France in 1962 in the run-up to Algeria's independence.[4] Orangina was first launched in the United States in 1978 under the brand name, Orelia, which was later reverted to Orangina.[4] The company, created by Beton, joined the Pernod Ricard group in 1984.

In 2000, the Orangina brand was acquired by Cadbury Schweppes along with Pernod Ricard's other soda businesses, after an attempt to sell to Coca-Cola was blocked on anti-competitive grounds.[6] In 2006 Cadbury plc decided to concentrate on the chocolate business and sought buyers for its soda business. As the number three soda producer globally, neither of the bigger two (Coca-Cola or PepsiCo) could buy it, so eventually the company was split up to sell.

North America[edit]

Orangina Bottle 2014, NYC

In the U.S. and Canada, the brand is owned by Dr Pepper Snapple Group Inc, created as a spin-off of Cadbury Schweppes' former North American soft drinks business. The drink was introduced in the United States in 1978 under the name Orelia, but this name was abandoned in favor of the original in 1985.[7] Orangina was originally produced for the North American market in Canada, but the operation was moved to Hialeah, Florida, United States, to be produced under license by Mott's LLP of Rye Brook, New York. Production of Orangina has since moved back to Canada, as Mott's is now part of Dr Pepper Snapple.[8] Orangina for the US market is sweetened with high-fructose corn syrup instead of regular sugar like original Orangina.

Rest of the world[edit]

From 2006, private equity firms Blackstone Group and Lion Capital LLP owned the brand outside North America under the company name Orangina Schweppes.[9] In November 2009, its ownership changed once again when it was bought by Japanese brewer Suntory.[2]

In Great Britain, it is manufactured under licence by A.G. Barr of Glasgow, most famous for Irn-Bru. Orangina is produced in Vietnam by Fosters Vietnam under licence and is sold in Carrefour branches in Taiwan. It is produced in Iran by Shemshad Noosh Co.

Brand owners and distributors[edit]

Owner Territory Distributor Country
Suntory Holdings Asia F M Global MediChem Ltd Israel, Palestine
Fosters Vietnam Vietnam
Shemshad Noosh Co. Iran
Suntory (Orangina Schweppes) Japan
Europe A.G. Barr plc United Kingdom
Onesti Group S.p.A. Italy
Kofola Czech Republic,[10] Slovak Republic[11]
Krombacher Austria, Germany
Suntory (Orangina Schweppes) France, Luxembourg, Portugal, Spain
SHS Sales & Marketing Ireland
Dr Pepper Snapple North America Canada Dry Motts Canada
Mott's LLP USA

Design[edit]

The brand's popularity supposedly derives both from its unique flavor and from the design of its 25 cl (8 oz) bottle made in the shape of a pear with a pebbly texture meant to recall the peel of an orange or other citrus fruit.[citation needed] Larger bottles also include the pebbly texture but use a more regular bottle shape rather than maintaining the proportions of the smaller bottles.

Varieties[edit]

New flavours have emerged in Europe including Orangina Sanguine which is made from blood oranges and also contains caffeine and guarana. It is significantly more sour than regular Orangina. Other flavours such as the series called "les givrés" (which can be translated as both "frosted" and "crazy") are also available in Europe, but rarely seen in North America.

Advertising[edit]

Still from commercial
Original print ad

In 2010 a gay-friendly commercial aired in France,[12] shortly after a McDonald’s France advertisement featuring a gay teenager was shown on television.[13]

In the 2002 movie The Transporter Jason Statham's character Frank Martin is seen purchasing Orangina from a vending machine moments before his car is subsequently blown up. He later offers some to Lai Kwai, his unexpected captive.

Controversy[edit]

In 2008, a commercial featuring anthropomorphic animals (such as a deer, a bear, peacocks, and chameleons) in swimsuits, caused outrage in the UK for its sexually suggestive content. In the video, the animals gyrate around poles, spray the drink onto the breasts of other animals, and ride bottles which then explode. The advert had already had 45 seconds of more provocative footage cut, and was only to be shown after the 9 o'clock watershed, initially during a programme titled How to Look Good Naked.

Kidscape, a UK-based children's charity, criticised the advert, saying, "Orangina is a drink which is mainly aimed at children and young people, but this new advert places the product in a very sexualised and provocative context".[14] The advert was also awarded "Freakiest Advert of 2008" and was 7th place in "Worst TV Ad of 2008".[15][16]

Others claim that Orangina is not targeted just at children and is also a "leading adult soft drink"[17] and that the advertisement is intended to create controversy and thus free publicity.[18] Meanwhile, the advert has proven rather popular, with 3 million online viewings as of April 8, 2008.[17]

See also[edit]

References[edit]

  1. ^ Orangina label List of Ingredients
  2. ^ a b "Japan's Suntory snaps up Orangina". BBC News (BBC). 2009-11-13. Retrieved 2009-11-15. 
  3. ^ "The History of Orangina". 
  4. ^ a b c d e f g h Yardley, William (2013-12-06). "Jean-Claude Beton, Who Sent Orangina Around the World, Dies at 88". New York Times. Retrieved 2014-01-05. 
  5. ^ a b c "Founder of iconic French soda Orangina dies". France 24. 2013-12-04. Retrieved 2014-01-02. 
  6. ^ Hays, Constance L. (2000-01-26). "Orangina's owner still wants to sell brand, if the price is right". The New York Times. Retrieved 2010-05-20. 
  7. ^ Orangina at Dr Pepper Snapple Group
  8. ^ Wiggins, Jenny. "The inside story of the Cadbury takeover", FT Magazine, 12 March 2010.
  9. ^ http://www.officialwire.com/main.php?action=posted_news&rid=116965&catid=1254[dead link]
  10. ^ Kofola a.s. CZ | Naše nápoje | Naše nápoje |
  11. ^ Kofola a.s. SK | Naše nápoje | Naše nápoje |
  12. ^ "Il faut bien la secouer sinon...". In Varietate Concordia (in French). 24 Jun 2010. [dead link]
  13. ^ "Venez comme vous êtes". In Varietate Concordia (in French). 23 May 2010. [dead link]
  14. ^ "'Sexual' Orangina ad angers viewers and children's charity". The Independent (London). 24 August 2008. 
  15. ^ "FREAKY AD MOMENTS OF 2007, SWEET 16". Adweek. 
  16. ^ Sweney, Mark (2008-12-11). "Organ Grinder: The worst TV ads of 2008". The Guardian (London). Retrieved 2010-05-20. 
  17. ^ a b Orangina launch new advert packed with animal magnetism Talking Retail, 4 August 2008
  18. ^ Ben Kunz (August 28, 2008). "Orangina's beastly ad shakes up UK". Thought Gadgets. 

External links[edit]