Orangina

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Orangina is a carbonated citrus beverage made from orange, lemon, and mandarin juice. Orangina originated in France.

Contents 1 History 2 Design 3 Varieties 4 Advertising 4.1 Controversy 5 Notes 6 External links

[edit] History

Orangina started life as Naranjina, presented at the 1936 Marseille Trade Fair by its Spanish inventor, chemist Dr. Trigo,^[1] from Valencia, who invented it in 1933, and called later "TriNaranjus" (now, TriNa) for Spanish market. Léon Beton bought the concept and produced it in colonial Algeria, moving production to France in 1962 after Algeria won its independence.

The company created by Beton joined the Pernod-Ricard group in 1984. In 2000 a share of the Orangina brand was acquired by a subsidiary of Cadbury Plc. From 2006 private equity firms Blackstone Group and Lion Capital LLP owned the brand in Europe under the company name Orangina Schweppes but in November 2009 its ownership changed once again with Japanese brewer Suntory buying it^[2]. In the U.S. and Canada, the brand is currently owned by the Dr Pepper Snapple Group, Inc.

In Britain, it is manufactured under license by A.G. Barr plc of Glasgow, most famous for Irn-Bru. In North America, it is still manufactured under license by Cadbury Schweppes. It is a very popular beverage in Europe and to a lesser extent in North America. It was originally produced for the North American market in Canada, but has since been moved to Hialeah, Florida, in the United States, and is produced under license of Mott's LLP of Rye Brook, New York. Orangina is also produced in Vietnam by Fosters Vietnam under licence and is sold in Carrefour branches in Taiwan. It is also produced in Iran by Shemshad Noosh co.

[edit] Design

The brand's popularity extends from its unique flavor to the iconic design of its 25 cl (8 oz) bottle made in the shape of a pear with a pebbly texture meant to recall the peel of an orange or other citrus fruit. Larger bottles also include the iconic pebbly texture but use a more regular bottle shape rather than maintaining the proportions of the smaller bottles.

[edit] Varieties

New flavours have emerged in Mexico including Orangina Sanguine which is made from blood oranges and also contains caffeine and guarana. It is significantly more sour than regular Orangina. Other flavors such as the series called "les givrés" (which can be translated as both "frosted" and "crazy") are also available in Europe, but rarely seen in North America.

[edit] Advertising

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In France, Orangina is famous for its advertisements, which almost always show people dressed in costumes based on Orangina or other soft drink containers. Most famous among these advertisements was one featuring Orangina Rouge, portrayed by Maurice Lamy. The advertisement was made to resemble a horror film, playing on the fact that the drink was made from blood oranges. The Orangina Rouge character was depicted as a mad chainsaw-wielding killer, attacking a family travelling by car through the forest. The child's query "Mais pourquoi est-il si méchant?" ("But why is he so evil?") and the costumed killer's response "PARCE QUE!" ("BECAUSE!") both became popular French catchphrases.^{[citation needed]}.

Orangina also got prankster, Rémi Gaillard, to do pranks for their advertisements. It features Rémi in a cowboy-like outfit attempting to jump on an unsuspecting person and piggyback ride them until he falls off. He then runs off yelling "CASSOS!"

[edit] Controversy

In 2008, a commercial featuring anthropomorphic animals (such as a deer, a bear, peacocks, and chameleons) in swimsuits, caused outrage in the UK for its sexually suggestive content. In the video, the animals gyrate around poles, spray the drink onto the breasts of other animals, and ride bottles which then explode. The advert had already had 45 seconds of more provocative footage cut, and was only to be shown after the 9 o'clock watershed, initially during a programme titled 'How to look good naked.'

Kidscape, a UK-based children's charity, criticised the advert, saying, "Orangina is a drink which is mainly aimed at children and young people, but this new advert places the product in a very sexualised and provocative context".^[3] The advert has also been awarded 'Freakiest Advert of 2008' and was 7th place in 'Worst TV Ad of 2008'.^[4][5] The advert was popular with the furry community, with much speculation that the advert was at least inspired by it. A commerical that was presumably targeted at women was release later.

Others claim that Orangina is not targeted just at children and is also a 'leading adult soft drink'^[6] and that the advertisement is intended to create controversy and thus free publicity.^[7] Meanwhile, the advert has proven rather popular, with 3 million online viewings as of 4/8/08.^[8]

[edit] Notes

[edit] External links

• Orangina official French language site
• Other Orangina official French language site
• Orangina official German Website
• International website, The Mediterranean spirit (English/French)
• A history (French)

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