Orderzone.com

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OrderZone.com, online from 1999 to 2001 then re-launched in 2011, is an online business-to-business website for business products and services, allowing companies to purchase from multiple suppliers and processing transactions on the site. At one time, it was ranked as the #3 B2B website by Advertising Age’s Business Marketing.[1][2]

History[edit]

OrderZone.com was originally launched in 1999 by the maintenance, repair, and operations (MRO) company W. W. Grainger (NYSE:GWW), with participating supplier companies at this time being Grainger Industrial Supply, Cintas Corporation, Corporate Express, Inc., Lab Safety Supply, Marshall Industries, VWR International, Fastenal Company, and Motion Industries.[3] Each supplier covered a different product area, and by 2000 the site had more than 420,000 products in its database and was ranked as the #3 B2B website by Advertising Age’s Business Marketing.[4][5] W. W. Grainger's initial budget for the site was US$10 million.[6]

W. W. Grainger’s e-commerce strategy at this time aimed to create a digital business group that expanded their catalog (reaching more than 4,000 pages in length[7]) and allow buyers and sellers to buy and sell over the internet. Orderzone also allowed more prices to be listed, something that was not always possible in the print catalog.[8] At this time W. W. Grainger also released FindMRO.com, which specialized in sourcing hard to find products.[9][10] There were also a number of other sites at this time trying to create online marketplaces for the MRO industry, including EqualFooting.com, iProcure, MarketSite, MRO.com, OnlineMRO.com, ProcureNet, PurchasingCenter.com and TPN Register.[11]

OrderZone.com did not generate as many paying customers as W. W. Grainger originally estimated,[12] and in 2000 the company was merged with Works.com, an office and technology products e-commerce business based in Austin, Texas, as part of a deal where 40% of Works.com was sold to W. W. Grainger for US$21 million.[13] OrderZone.com was then closed in 2001.[14]

OrderZone.com is now owned by a group of private investors, and was re-launched in 2011,[15] now operating out of Chicago, Illinois.[16] Key suppliers at this time were Fuji Electric, Airmaster Fan, IKO Bearings, IdealShield and Graymills.[17]

References[edit]

  1. ^ "Two Grainger(R) Web Sites Ranked in Top 200 B2B Sites: OrderZone.com(SM) Ranks No. 3 Grainger.com(R) Ranks in Top 50". PR Newswire. Retrieved 11 June 2011. 
  2. ^ "About OrderZone". OrderZone.com. Retrieved 11 June 2011. 
  3. ^ Magill, Ken (April 22, 1999). "Grainger, 5 Partners Set to Market Mega BTB Site". Direct Marketing News. Retrieved 11 June 2011. 
  4. ^ "http://phx.corporate-ir.net/phoenix.zhtml?c=76754&p=irol-newsArticle&ID=544475&highlight=". W W Grainger. Retrieved 11 June 2011. 
  5. ^ Segal, Bob (January–February 2000). "Online Marketplaces: OLMs signal changes for MRO distributors". Progressive Distributor. 
  6. ^ Magill, Ken (April 22, 1999). "Grainger, 5 Partners Set to Market Mega BTB Site". Direct Marketing News. Retrieved 11 June 2011. 
  7. ^ Feder, Barnaby J. (September 22, 1999). "For This Supplier, the Sum of Its Parts Adds Up to Success". The New York Times. Retrieved 11 June 2011. 
  8. ^ Gardner, Elizabeth (February 2000). "A Supermiddleman". The Pricing Advisor Newsletter: 7–8. Retrieved 11 June 2011. 
  9. ^ Segal, Bob (January–February 2000). "Online Marketplaces: OLMs signal changes for MRO distributors". Progressive Distributor. 
  10. ^ "Two Grainger(R) Web Sites Ranked in Top 200 B2B Sites: OrderZone.com(SM) Ranks No. 3 Grainger.com(R) Ranks in Top 50". PR Newswire. Retrieved 11 June 2011. 
  11. ^ Segal, Bob (January–February 2000). "Online Marketplaces: OLMs signal changes for MRO distributors". Progressive Distributor. 
  12. ^ "W.W. Grainger, Inc. - Strides into the New Millennium". International Directory of Company Histories. eNotes.com. Retrieved 11 June 2011. 
  13. ^ Ferguson, Kevin (2000-06-14). "Works.com, Grainger Swap Customers, Products". Forbes. Retrieved 11 June 2011. 
  14. ^ "About OrderZone". OrderZone.com. Retrieved 11 June 2011. 
  15. ^ "OrderZone.com Prepares to Launch, Seeks Alliances". PRWeb. Retrieved 11 June 2011. 
  16. ^ "OrderZone Contact Us page". OrderZone. Retrieved 11 June 2011. 
  17. ^ "Streamline the Procurement Process with ORDERZONE.COM". PRWeb. Retrieved 11 June 2011. 

External links[edit]