Ballot Measure 50 was a legislatively referred state statuteballot measure for the November 06, 2007 special election ballot in the state of Oregon. This measure would have increased the tobacco tax and dedicated the new revenue to providing health care for children, low-income adults and other medically underserved Oregonians, and to fund tobacco prevention and education programs. The proposal would have increased the tax on cigarettes by 84.5 cents per pack, and increased the tax on other tobacco products.
The purpose of the fund would have been to finance the Healthy Kids Program created by the 2007 legislature to provide affordable health care for uninsured children. The measure would have funded tobacco prevention programs, safety net clinics, rural health care and health care for Oregon’s lowest income families and individuals through the Oregon Health Plan. The campaigns for and against the measure spent the most money ever on a ballot measure election in the state's history. Because the measure did not pass, these health care programs were not expanded, and the Healthy Kids Program did not become law.